DeeperThanBlue Blog
Using Analytics to Predict
So, you may have seen us predicting the World Cup matches? Let me tell you why… Here at DeeperThanBlue Analytics, our aim is to help our customers use their own data better, to improve business performance. We break out
Read MoreDeeperThanBlue launches Analytics division
DeeperThanBlue today launched its Analytics division, helping businesses turn data into insights to drive performance and growth. Whilst many companies may have invested in Business Intelligence technologies over the years, very few have a joined-up journey from their investments. Many
Read MoreHow analytics helps businesses ‘See, Plan, Predict’ for success
Business analytics tools can help you and your organisation read and digest data en masse with our See, Plan, Predict methodology. We’ve put together a handy bitesized video to answer some of the biggest questions surrounding business analytics and how
Read MoreEvolving your eCommerce solutions will ensure success
If you wanted to buy something back in the 1980s, your only option would be to liaise with a salesperson who had enough knowledge to teach you about the latest and greatest product, and sales were the only department in
Read MoreWhat we learned at IBM Think 2018
We attended IBM Think 2018 held in Las Vegas. There was much to take away this year. In the video below, DeeperThanBlue Sales & Marketing Director Chris Booker discusses topics from the event and shares what we’ve learned and what
Read MoreThe Reason WHY
The DeeperThanBlue (Ltd) story started in Sheffield nearly 4 years ago when Tony and Chris set up business with the view to fundamentally changing the way companies work with their eCommerce partners. They believed that simply a low price, a
Read More13 things to consider when device testing for digital solutions
13 Factors to Consider when Testing across Devices When introducing a new website for one of our clients, we face the challenge of understanding which browsers and devices we use to prove that the website is accessible. It is critical
Read MoreBlack Friday: Retail eCommerce in the Festive Season
Digital Transformation We recently joined our longtime partner Arrow ECS to discuss e-commerce and digital transformation in retail and what that means with Black Friday and Christmas promotions ahead of us. We look at the latest trends online and how
Read MoreThe Need for Perfect Product Information Management
Product Information Management The power of data extends to products not just customers. An important point to realise is that these two types of data shouldn’t be viewed in isolation – use and analysis of one should complement and integrate with use
Read More