eCommerce Agency & Solutions Provider
Helping businesses grow, scale, and thrive through tailored eCommerce solutions.
At DeeperThanBlue, we’re more than just an eCommerce agency – we’re your digital partner working towards your eCommerce success. As an experienced eCommerce solutions provider, we’ve worked across B2C, B2B, and D2C models to produce agile, scalable, and results-driven eCommerce platforms.
Whether you’re replatforming, launching a brand new store, or modernising your eCommerce stack, we can provide tailored eCommerce solutions that drive growth and elevate your brand.
Bespoke eCommerce Solutions for Every Business Model
At DeeperThanBlue, we take an omnichannel approach to help eCommerce businesses succeed online by improving their digital propositions, enhancing customer experiences, and increasing revenues. Whether you’re running a B2C eCommerce storefront, managing complex eCommerce B2B transactions, or launching a hybrid D2C model, our eCommerce consultants and eCommerce developers will tailor a solution to fit.
Our team of expert consultants and developers will design a solution that matches your business model, tech needs, and growth goals. Covering everything from seamless third-party integrations and UX improvements to complex replatforming projects, all of our solutions are built for speed, scale, and conversions.
Talk To Our eCommerce ExpertsWe specialise in headless eCommerce, composable architecture, and integration with market-leading platforms including BigCommerce, Shopify and HCL Commerce. Whether you’re launching a new eCommerce business or evolving an existing one, we’re the eCommerce solution provider you can trust.
Our eCommerce Digital Solutions
Whatever your eCommerce requirements, our team of hands-on eCommerce consultants and specialist eCommerce developers can help. From custom development to replatforms, store UX improvements and redesigns, eCommerce integration, and everything in between, our suite of eCommerce services can be tailored to your exact needs.
Do you like what you see? Chat to us about eCommerce development & improving your eCommerce site.
Contact us todayThe Evolution of Commerce: From Storefronts to Smart Experiences
Commerce has never stood still. What began as face‑to‑face transactions in physical stores has evolved into a complex, digital ecosystem where customer expectations are shaped by convenience, speed and relevance. Understanding this evolution is essential to building commerce experiences that compete today—and adapt for tomorrow.
In‑Store Commerce: The Human Beginning
Traditional retail was built on personal interaction. Success depended on location, skilled sales staff and well‑designed physical spaces. While deeply human and experiential, in‑store commerce was limited by geography, opening hours and access to customer insight.
Online Commerce: Always Open, Everywhere
The rise of eCommerce removed these boundaries. Customers could browse, compare and purchase at any time, from anywhere. Online storefronts extended reach, reduced friction and unlocked data‑driven decision making. Product discovery, pricing and promotions became more dynamic—but experiences often remained generic.
Mobile Commerce: Convenience in the Moment
Mobile commerce took this a step further. Smartphones put shopping into customers’ pockets, enabling purchases in the moment of intent. Speed, simplicity and seamless journeys became critical. Brands that optimised for mobile gained access to real‑time behaviour, location signals and new engagement channels—but also faced rising expectations for personalisation and responsiveness.
AI‑Powered Commerce: Intelligent, Predictive, Personal
Today, commerce is entering its next phase: AI‑powered commerce. Artificial intelligence moves commerce from reactive to proactive—from serving the same experience to everyone, to delivering the right experience for each customer.
AI enables:
- Hyper‑personalised journeys based on behaviour, intent and context
- Smarter product discovery through search, recommendations and conversational commerce
- Predictive insights that anticipate demand, optimise pricing and reduce friction
- Automation at scale, improving efficiency while enhancing customer experience
- Rather than replacing human creativity and strategy, AI augments them—allowing businesses to focus on differentiation while technology handles complexity.
How Does Our eCommerce Agency Work?
We help online merchants navigate through the selection of the right eCommerce platform through our expert eCommerce consultancy services to implementation with our eCommerce development services and support:
Advice & Consultancy
We align eCommerce strategy with your growth objectives. By understanding your business inside and out, we’re able to recommend the right platform, architecture, and technologies to achieve your goals. We guide your in-house teams, help fill skill gaps, and act as a strategic sounding board throughout the process.
Our advisory and consultancy services always focus on the right blend for the needs of your business, whether digital strategy, selecting the right digital eCommerce platform, or helping to mentor, train and educate your team.
Build & Innovate
We provide eCommerce design, development, testing and implementation services to assist with your next phase of business growth.
Our experienced design and eCommerce development team focus on a number of eCommerce solutions including BigCommerce, Shopify and HCL Commerce (formerly known as IBM WebSphere Commerce). We always use market leading eCommerce platforms to provide robust and scalable solutions that work with the unique needs of your businesses as you grow.
Operate & Support
We help you operate and support your eCommerce tech investments in the cloud and on-premise 24/7. All of your business platforms will remain running and optimised through our remote eCommerce Support and eCommerce Application Managed Services (AMS).
Our eCommerce cloud services will ensure your business becomes more agile, scaling up for peak or promotional periods and then scaling back down once they have finished. We also help organisation with transitioning workloads between the public, private and hybrid clouds.
Results that speak for themselves
Tuning up the Andertons Music eCommerce site with HCL Commerce
Transforming Studio Retail’s Mobile App
Kitlocker: Where analytics, reporting and eCommerce come together, we find a rich source of data.
Howarth – Building for the future
Giving the Beauty Pie’s eCommerce platform a facelift with HCL Commerce
Andertons Music – Upping the beat
Beauty Pie – Building a market disrupter
Studio Retail
The Fully Charged Story…
Why Choose Us as Your eCommerce Solution Provider?
- Proven experience across multiple platforms
- Certified developers & consultants
- Strategic insight and long-term partnerships
- Scalable eCommerce digital solutions that grow with your business
- Trusted by global brands and ambitious startups alike
Commerce that Evolves with your Customers
Keeping Up With the Pace of Consumer Change
Today’s consumers expect a seamless experience across every digital touchpoint. They demand personalisation, consistency, fast support, and frictionless checkout journeys, functionality which can be powered by reliable, intelligent technology behind the scenes. Expectations are shaped not just by your competitors, but by the best digital experiences customers encounter anywhere.
That’s why working with an eCommerce agency that truly understands how to blend technology with customer experience is critical for modern business success.
At DeeperThanBlue, we work with brands that are ready to evolve, digitise, and win, delivering eCommerce solutions that don’t just meet expectations, but consistently exceed them.
The Importance of Digital eCommerce
To remain competitive in today’s fast‑moving marketplace, businesses must be agile and responsive, able to adapt to rapidly changing consumer behaviours, market trends, and emerging technologies. Digital eCommerce is no longer simply about having an online store. It’s about creating smart, scalable and data‑driven customer experiences that are available wherever and whenever the customer chooses to engage.
Successful eCommerce platforms bring together business intelligence, real‑time inventory visibility, dynamic pricing, automated promotions and personalised content to drive meaningful engagement and increase conversion. This level of insight and integration is what separates market leaders from those struggling to keep up.
Consumers now make purchasing decisions based on digital experience, not just price or location. Whether customers are browsing your website, viewing social content, reading reviews or engaging with support, every interaction contributes to how your brand is perceived.
Beyond the Storefront: Intelligent, Integrated Commerce
To meet these elevated expectations, businesses need more than a digital storefront. They need a robust eCommerce ecosystem that connects every part of the organisation: front‑end experience, back‑office systems, data, operations and insight.
Modern commerce platforms increasingly leverage AI and automation to move from reactive to proactive experiences. This means anticipating customer needs, personalising journeys at scale, optimising operations, and continually improving performance based on real data, not guesswork.
Built to Adapt, Designed to Grow
The most successful commerce solutions don’t stand still. They evolve alongside customers, technologies and markets. At DeeperThanBlue, we help organisations go beyond “being online” to building intelligent, flexible and future‑ready commerce platforms that support growth today and innovation tomorrow.
Choosing the right eCommerce platform is important, but choosing the right partner is what enables you to stay ahead, adapt faster, and create digital experiences your customers return to.
Need help choosing the right eCommerce platform?
Read our useful postRelated Pages
eCommerce Agency & Solutions FAQs
1. What Does an eCommerce Solution Provider Do? +
An eCommerce solution provider helps businesses plan, build, and optimise their online selling platforms. At DeeperThanBlue, we offer end-to-end eCommerce digital solutions, including platform selection, customer development, integrations, and managed support - tailored to B2C, B2B, and D2C.
2. How Do I Choose the Right eCommerce Platform for My Business? +
Choosing the right platform will depend on your goals, budget, product catalogue, and technical needs. Our eCommerce consultants help you evaluate platforms like BigCommerce, HCL Commerce, and Shopify Plus to ensure you invest in the best fit for scalability, value, performance, and customer experience.
3. Do You Offer eCommerce Support After Launch? +
Absolutely. We offer ongoing eCommerce support, including applications managed services (AMS), cloud hosting consultancy, performance optimisation, and troubleshooting. Our goal is to keep your digital commerce environment running smoothly 24/7.
4. Can You Help With eCommerce Replatforming or Migration? +
Whether you’re moving from legacy software or shifting to a modern headless or composable architecture, our team has deep experience in complex eCommerceecommerce migrations. We ensure data integrity, minimal downtime, and a seamless transition.
5. What Industries Do You Work With? +
We support a wide range of sectors, including retail, fashion, health and beauty, manufacturing, distribution, wholesale, construction, home and garden, automotive, electronics and B2B services. Our flexible eCommerce digital solutions are designed to adapt to any vertical looking to grow through digital transformation.
6. How do I choose an eCommerce agency? +
An ever changing myriad of eCommerce platform solution providers that promise riches and success by just implementing their platform is now the norm within the eCommerce industry. The reality is, that all platform implementations are time consuming and costly in the first instance which is why companies must chose wisely to ensure that business disruption is minimised.
There are several factors to consider when choosing the right digital commerce technology for your online store - which is why it's important to have a chat with a few different agencies before signing on the dotted line. Here’s what you should look for:
- Innovative Culture - eCommerce Platform providers must be able to keep up with the industry pace of change
- Commercial Fit - The way in which you consume the eCommerce platform must fit with your business model and be flexible enough to change as you grow
- Ecosystem Community - An extended community of participants will help enhance the eCommerce platform and be able to help resolve any issues faster
- Agility - Digital eCommerce is a journey, not a destination. A rich platform feature roadmap is vital to your success and so is delivering regular improvements against the eCommerce roadmap.
- System Fit - The platform you choose and the eCommerce Agency must be able to fit and integrate with existing systems and third-party applications, otherwise integrating it will cost large huge sums of money and cause unnecessary project delays.
Looking at options for your eCommerce platform? Book a consultation with Deeper Than Blue’s eCommerce experts.
7. How much does eCommerce development & eCommerce consultancy cost? +
eCommerce Consultancy services with our team start from a small engagement to improve an existing eCommerce store of around 10 days to a full eCommerce platform implementation and replatform which takes over 100 days. Exact pricing varies based on your specific business needs, levels of complexity and how much time our developers need to spend on your site. For a more detailed quote and a friendly chat, book a consultation with our team.
8. Can you optimise our existing eCommerce website? +
Absolutely. If you're not ready for a full rebuild, we can still improve your current site. Our team offers UX audits, speed and performance optimisation, CRO (conversion rate optimisation), eCommerce application and system integrations to help you get more value from your current setup.
9. How do you integrate our existing systems with the new ecommerce platform? +
Most eCommerce platforms integrate with core backend systems through APIs, messaging, xml, CSV files or existing interfaces. Others may require third-party or custom APIs to be built to enable integration. For full integration, functionality and customisation, we recommend integration via CXOne platform.
10. Are your eCommerce solutions adaptable for different device formats, including mobile commerce? +
Yes, they are. Our team create responsive designs so that your eCommerce stores work on different device and screen formats. For the ultimate in originality, functionality and customer experience, CXOne Storefront gives you a responsive commerce site that lets you stand out from the crowd. For the ultimate brand experience we have also built native mobile apps for Apple iOS and Android. You can find out more with our Studio Retail case study.
11. What security measures are in place to protect our eCommerce customer data? +
Your security is of utmost importance to our team of eCommerce developers. Our eCommerce platforms BigCommerce, HCL Commerce and Shopify are all known for their focus on security, with robust security features for enterprise-level eCommerce and regular security updates and patches. BigCommerce and Shopify explicitly state PCI DSS compliance, and BigCommerce lists their other security credentials—ISO 27001:2022, ISO 27017, ISO 27018, ISO 27701, and ISO 22301—and collaborative threat intelligence through memberships in organisations like RH-ISAC, InfraGard, RecordedFuture, and Mandian.
12. Can you help me build a multilingual eCommerce marketplace? +
Yes, absolutely! Platforms like HCL Commerce, BigCommerce and Shopify offer built-in support for multiple languages and locales. We can help you to create separate store views for each language if required.
BigCommerce’s multilingual capabilities are also available through integration with a translation service. It is recommended that any translations are checked thoroughly for suitability in local markets taking into account colloquialisms and particular differences around payment methods, fulfilment options, taxation and legislation for selling online within each geography. If you’re still not sure where to start, get in touch with our team to help.
(Note: There may be additional costs associated with the deployment of multilingual sites on some platforms dependent on configuration.)

