eCommerce
An omni-channel approach
At DeeperThanBlue we help eCommerce businesses succeed online by improving their digital propositions, enhancing customer experiences, and increasing revenues.
DeeperThanBlue and eCommerce
Our innovative and multi-disciplinary team blend a strategic mindset, with an understanding of the unique challenges faced by online retailers. Aligned with our knowledge of digital experience technology we are able to build a bespoke approach for all of our clients. Our team has the hands-on project experience to guide our clients through each step of their eCommerce transformation journey.
We work with ambitious eCommerce retailers looking for the right digital solution to grow, scale and transform their business.
Keeping up with the pace of consumer change
In the digital world, consumers are increasingly demanding, and eCommerce retailers must keep up. Consumers:
- Demand personalisation
- Require a consistent customer experience across all channels
- Will share their experiences (good or bad) across social media
Knowing your customer’s mindset is just the start. To grow, scale and thrive in this modern consumer-driven landscape you must efficiently adapt to ever-changing trends, requirements and customer expectations.
Need Help? Talk to a specialist at DeeperThanBlue
Get in touchOmni-channel eCommerce
In the ever changing world of eCommerce, it’s hard to keep track of where you need to be selling your products. Customer buying behaviour has changed dramatically over the past decade and retailers need to enable themselves to ‘sell everywhere’ in order for their customers to choose where they purchase in the way they want to purchase.
There are many inhibitors to overcome when enabling this approach, not least knowing where your customers are going to be by understanding where they have been. We help clients navigate this and ensure that they are opening up the correct channels for them to succeed fast.
Digital eCommerce, the importance
To survive and thrive in Digital eCommerce businesses need to be agile to adapt fast to ever changing trends, requirements and customer expectations. Digital eCommerce is more than allowing your customers to place an order via a website. It’s about how your business can leverage other elements such as business intelligence and immediate responsiveness.
In today’s reality, consumers make their purchase decisions online and care less about where their purchase is made. They will share their unique purchase experience via social media, written blogs or review sites. They’ll expect instant content replies that are personalised to them and for you to provide this type of customer experience is a challenge. It must be done in an efficient way via your eCommerce solution or you will struggle to keep up with the pace.
The key to solving these types of challenges is by selecting an eCommerce platform that suits your budget, type or size of business. Read our blog here about How to Make the Right Choice of a Digital eCommerce Platform.
Making the right choice
An ever changing myriad of e-commerce platform solution providers that promise riches and success by just implementing their platform is now the norm within the eCommerce industry. The reality is, that all platform implementations are time consuming and costly in the first instance which is why companies must chose wisely to ensure that business disruption is minimised.
Considerations
There are many elements to consider when choosing the right digital commerce technology for your online store.
Innovative Culture
Platform providers must be able to keep up with the industry pace of change
Ecosystem Community
An extended community of participants will help enhance the platform and be able to help resolve any issues faster
Agility
Digital ecommerce is a journey, not a destination. A rich platform feature roadmap is vital to your success.
System Fit
The platform you choose must be able to fit with existing systems or integrating it will cost huge sums of money
Commercial Fit
The way in which you consume the platform must fit with your business model and be flexible enough to change as you grow
If you are interested in excelling in your market, becoming a digital disruptor or simply finding out more please get in touch.
+44 (0)114 399 2820