Innovative Culture
Platform providers must be able to keep up with the industry pace of change
At DeeperThanBlue, we take an omni-channel approach to help eCommerce businesses succeed online by improving their digital propositions, enhancing customer experiences, and increasing revenues.
Our innovative and multi-disciplinary team blends a strategic mindset, with an understanding of the unique challenges faced by online retailers. Aligned with our knowledge of digital experience technology, we are able to build a bespoke approach for all of our clients. Our team has hands-on project experience to guide our clients through each step of their eCommerce transformation journey.
We work with ambitious eCommerce retailers and business to business organisations looking for the right digital solution to grow, scale and transform their business.
In the digital world, consumers are increasingly demanding, and eCommerce retailers must keep up.
Consumers:
Knowing your customer’s mindset is just the start. To grow, scale and thrive in this modern consumer-driven landscape, you must efficiently adapt to ever-changing trends, requirements and customer expectations.
We work with ambitious eCommerce retailers looking for the right digital solution to grow, scale and transform their business.
We help online merchants navigate through agile and bespoke eCommerce solutions in the following ways:
We get under the skin of your business to understand your objectives, goals, and plans for growth, coupled with the unique desires, wants and needs of your customers. We slot into your operation giving you the strategic insight to plug the gaps and implement the right approach to achieve your objectives and grow your revenue.
Our advisory and consultancy services always focus on the right blend for the needs of your business, whether digital strategy, selecting the right digital platform, or training and educating your team.
We provide design, development, testing and implementation services to assist with your next phase of business growth.
Our experienced design and development team focus on a number of eCommerce solutions including BigCommerce and HCL Commerce formerly known as IBM WebSphere Commerce. We always use market leading software packages to provide robust and scalable solutions that work with the unique needs of your businesses as you grow.
We help you operate and support your tech investments in the cloud and on-premise 24/7. All of your business platforms will remain running and optimised through our remote Support and Application Managed Services (AMS).
Our cloud services will ensure your business becomes more agile, scaling up for peak or promotional periods and then scaling back down once they have finished. We also help organisation with transitioning workloads between the public, private and hybrid clouds.
In the ever changing world of eCommerce, it’s hard to keep track of where you need to be selling your products. Customer buying behaviour has changed dramatically over the past decade and retailers need to enable themselves to ‘sell everywhere’ in order for their customers to choose where they purchase in the way they want to purchase.
There are many inhibitors to overcome when enabling this approach, not least knowing where your customers are going to be (both location and channel) by understanding where they have been. We help clients navigate this and ensure that they are opening up the correct channels for them to succeed fast. An example of this is the Native Mobile App we built for Studio Retail.
To survive and thrive in Digital eCommerce, businesses need to be agile to adapt fast to ever changing trends, requirements and customer expectations. Digital eCommerce is much more than allowing your customers to place an order via a website. It’s about how your business can leverage other elements such as business intelligence to understand customers behaviour and segments, inventory, price, promotion and respond immediately.
In reality, today’s consumers make their purchase decisions online and care less about where their purchase is made. They will share their unique purchase experience via social media, video channels including TikTok, written blogs or review sites.
They’ll expect instant content replies that are personalised to them. It can be challenging to provide this type of customer experience. It must be done in an efficient way via your eCommerce solution or you will struggle to keep up with the pace.
The key to solving these types of challenges is by selecting an eCommerce platform that suits your budget, type or size of business.
For more information, take a look at our insightful article, How to Make the Right Choice of a Digital eCommerce Platform.
An ever changing myriad of eCommerce platform solution providers that promise riches and success by just implementing their platform is now the norm within the eCommerce industry. The reality is, that all platform implementations are time consuming and costly in the first instance which is why companies must chose wisely to ensure that business disruption is minimised.
So, what factors should your business consider before selecting an eCommerce solution provider?
There are several factors to consider when choosing the right digital commerce technology for your online store.
Platform providers must be able to keep up with the industry pace of change
The way in which you consume the platform must fit with your business model and be flexible enough to change as you grow
An extended community of participants will help enhance the platform and be able to help resolve any issues faster
Digital ecommerce is a journey, not a destination. A rich platform feature roadmap is vital to your success.
The platform you choose must be able to fit with existing systems or integrating it will cost huge sums of money
If you are interested in excelling in your market, becoming a digital disruptor or simply finding out more, please get in touch with our team of experts.
+44 (0)114 399 2820
Most eCommerce platforms integrate with core backend systems through messaging, xml, CSV files or existing APIs. Others may require third-party or custom APIs to be built to enable integration. For full integration, functionality and customisation, we recommend integration via CXOne.
All the major eCommerce platforms can be used to create mobile versions of your eCommerce site. For the ultimate in originality, functionality and customer experience, CXOne Storefront gives you a mobile commerce site that lets you stand out from the crowd. For the ultimate brand experience we have also built native mobile apps for Apple iOS and Android. You can find out more with our Studio Retail case study.
BigCommerce, HCL Commerce and Shopify all prioritise security, with robust security features for enterprise-level eCommerce and regular security updates and patches. BigCommerce and Shopify explicitly state PCI DSS compliance, and BigCommerce lists there other security credentials—ISO 27001:2022, ISO 27017, ISO 27018, ISO 27701, and ISO 22301—and collaborative threat intelligence through memberships in organisations like RH-ISAC, InfraGard, RecordedFuture, and Mandian.
HCL Commerce, BigCommerce and Shopify offer built-in support for multiple languages and locales. You may need to create separate store views for each language, though. BigCommerce’s multilingual capabilities are available through integration with a translation service. It is recommended that any translations are checked thoroughly for suitability in local markets taking into account colloquialisms and particular differences around payment methods, fulfilment options, taxation and legislation for selling online within each geography.
(Note: There may be additional costs associated with the deployment of multilingual sites on some platforms dependent on configuration.)