HCL Commerce
Seamless, integrated and personalised eCommerce
Leverage the power of your brand with HCL Commerce
HCL Commerce is an eCommerce solution that helps you to deliver a seamless, integrated, personalised and smart shopping experience across all your customer touchpoints. By tapping into the capabilities of HCL Commerce, you can leverage the power of your brand and present its value consistently to your customers.
So, what are you waiting for?
Fine tune your business processes by investing in one of the world’s leading eCommerce solutions.
Why Choose HCL Commerce
Take a look at some of the main features of HCL Commerce Cloud:
Omnichannel: HCL Commerce is an omnichannel, eCommerce platform that enables business to consumer (B2C), business to business (B2B), direct to consumer (D2C) and Marketplace sales to your customers across all channels–online, mobile, social, in-store and call centre–supporting extremely high transaction and site traffic volumes on a single deployed instance.
Advanced Personalisation: Powerful personalisation and customer engagement tools allow merchants to tailor the buying experience for individual customers based on their preferences, behaviour, and past interactions.
Flexibility: HCL Commerce enables you to engage with users in a consistent and personalised way through merchandising tools, precision marketing, search, customer experience management, content management and social commerce.
Starter Storefronts: HCL Commerce Cloud offers new merchants the option of using ready-to-use B2C and B2B storefronts which have built in ordering options and catalogue management tools, so you can get up and running from day one. Storefronts can be deployed in a headless architecture taking advantage of some of the latest advances in web development, quick page load times and market leading SEO and Core Web Vital metrics.
Scalability: HCL Commerce is designed to handle the complexities of large-scale enterprises. It does this by offering a comprehensive suite of Packaged Business Capabilities (PBCs), which include:
- Catalogue management
- Inventory control
- Pricing and promotions
- Advanced search functionality
- AI/ML-powered features
- Approvals and subscriptions
- Cart and checkout optimisation
HCL Commerce AI: The platform uses AI to deliver personalised customer experiences based on individual preferences, behaviours and past interactions, thereby boosting customer engagement and sales. HCL Commerce AI also automates repetitive tasks to allow your team to focus on what matters most.
Intelligent Search: An integral part of the install is the intelligent search functionality, which enables visual merchandising, decides what to show when, manages zero results and adds information to search results based on analytics.
Flexible Architecture: HCL Commerce is built with cloud-friendly technology, making deployment and operation both easy and efficient. This architecture ensures scalability, flexibility, and cost-effectiveness for businesses of all sizes. HCL Commerce Cloud has been headless for more than a decade and provides extensive APIs and webhooks to ensure customers have the flexibility needed to deploy their stores exactly as they want.
Marketplace: Create an additional sales channel that can be used by third-party vendors to sell your products alongside their own offerings, giving you full control of your product lines without the need to invest and maintain additional platforms.
Precision Marketing: Extending personalised shopping experiences beyond the storefront with timely and relevant communications including targeted promotions to boost conversions and improve customer satisfaction.
Post Order Management: End-to-end order processing and management allowing your sales reps and even the customers themselves to modify all aspects of the order quickly and easily.
Learn more about our approach, client successes, and our Managed Support packaged
Find Out MoreHow DeeperThanBlue can help with HCL Commerce implementation and maintenance
Design & Architect
Implementing best-practice approaches tailored to your specific requirements for HCL Commerce installs.
Build & Develop
Development and testing services, utilising agile methodologies to build high-quality software solutions based on HCL Commerce solutions.
Health Checks & Performance Reviews (APM)
Ensuring that HCL Commerce environments are performing to service levels, and are up to date with application and security fix packs.
Support/AMS
Providing support and managed services offerings for HCL Commerce to meet your organisations business requirements and service.
Licence Management
If your HCL Commerce licence subscription & support has lapsed we can help you with reinstatement and renew current entitlements.
What are the benefits of HCL Commerce?
HCL Commerce enables you to leverage the power of your brand in the following ways:
Scalable and Flexible Architecture
HCL Commerce provides a highly scalable platform that can grow with your business. Its flexible architecture allows for:
- Multi-site implementation, enabling businesses to manage multiple branded sites and storefronts on a single platform
- Adaptability to B2B, D2C and B2C scenarios
- Cloud-native design for efficient deployment and operation
Advanced Technology Stack
The platform boasts a highly compatible technology stack that offers:
- Ease of integration with existing technology and platforms
- A robust integration framework that maintains flexibility
- Consistent performance, minimising downtime and maximising uptime
Intuitive Design and User Experience
HCL Commerce prioritises user experience with:
- Intuitive design for both customers and business users
- Responsive storefronts optimised for various devices (web, mobile, tablet)
- PWA and SPA capabilities for ultra-fast experiences
Personalisation and Precision Marketing
The platform excels in delivering personalised experiences:
- Advanced AI-driven personalisation tools
- Precision marketing capabilities for targeted campaigns and promotions
- Improved customer engagement, satisfaction, and loyalty
Flexible Catalog Management
HCL Commerce offers powerful catalogue management features:
- Easy creation and management of product catalogues
- Support for complex B2B and B2C catalogue structures
- Integration with inventory and pricing systems
Headless Commerce Capabilities
The platform embraces modern architecture with:
- A robust Headless Commerce and GraphQL API
- Ability to create customised front-end experiences using any technology
- Seamless integration with various channels and devices
Enhanced Customer Satisfaction
By leveraging HCL Commerce, businesses can:
- Deliver consistent and personalised experiences across all touchpoints
- Improve customer engagement through social commerce integration
- Provide seamless omni-channel experiences
Empowering Business Users
HCL Commerce offers tools that empower non-technical users:
- Intuitive interfaces for marketers, merchandisers, and product managers
- Easy creation and management of campaigns and promotions
- Simplified content management capabilities
Robust Performance and Reliability
The platform ensures:
- Consistent performance even during high-traffic periods
- Minimal impact and downtime during updates or maintenance
- Reliable and secure e-commerce operations
Crucially, you can also empower your team – whether marketers, merchandisers or product managers – with simple and intuitive tools to create, manage and personalise campaigns and promotions quickly and simply
Contact us today to request a demo
Contact us nowHCL Commerce Success Stories
Andertons Music – Making their digital channels Rock
Andertons Music Co. is a global music brand with a reach extending well beyond the British Isles. Their online store has become an international destination, but perhaps an even bigger phenomenon is Andertons TV. With over 60% of most UK eCommerce traffic being on mobile, Andertons Music new they had to up the beat with their digital transformation. The original site wasn’t optimised for consumer mobile devices and tablets. Working with DeeperThanBlue and their creative agency we designed a new user experience and new branding to engage consumers in the brand, help them find products easily on the small form factor and purchase quickly to ensure no loss in conversion. The solution was built on IBM’s WebSphere Commerce on Cloud offering and is run on the IBM Cloud (Softlayer) with DeeperThanBlue providing AMS support.
View all our workStudio Retail
One of the largest online value retailers in the UK. Whilst historically catalogue based, over 68% of customers now shop on the web, mobile and through the call centre channels for their broad range of fashion, home and leisure items, toys and gifts. Serving 1.8m customers annually and, growing at double-digit, driving Findel Group performance. Developed and launched on IBM WebSphere Commerce with DeeperThanBlue in 2016 the team continue to extend the proposition from a backlog and planned development pipeline feeding monthly sprints and releases. This is not your simple everyday eCommerce site. Consumers are offered credit options for payment and therefore the integration and scoring services required to provide an instant credit decision at checkout are key.
View all our workBeauty Pie (Foam & Substance) Building the Pie
Featured in Grazia, The Guardian, The Times, Harpers Bazaar and many more we have helped build a new entrant to the beauty and cosmetics market with the team at Beauty Pie. They’re a digital disruptor, one like you read about and hear about in presentations and the TV. In 2016 we developed and launched their initial eCommerce offering into the UK and US marketplace but since then we have been working with Beauty Pie on a continuous development programme. The collaborative team work on two-week sprints and deployments from a continuous pipeline improving the offering and features to their consumers proving that even enterprise eCommerce platforms can be agile. Rigorous testing of the solution is key in order to maintain product quality and confidence with consumers. This solution was delivered on IBM’s Commerce on Cloud offering powered by WebSphere Commerce and is supported 24*7 by DeeperThanBlue.
View all our workRelated Blogs
9 things we learned about eCommerce in 2020
At DeeperThanBlue we’re looking back at our key learnings from 2020 to understand what could be next for retailers this year. Here are our top 9.
Read MoreHCL Commerce v9, Google Cloud Platform and a seamless migration
Since its launch, we’ve had the great pleasure of watching Beauty Pie grow and thrive. Their estate has never been more powerful. Here's why.
Read MoreWhy choose DeeperThanBlue as your trusted HCL Commerce Partner?
At DeeperThanBlue we’ve worked with HCL Commerce—and formerly IBM WebSphere Commerce—as a technology for over 25 years, delivering high-profile brand success in both bespoke and large-scale eCommerce solutions. Our Consultancy and Services cover user experience design, application development and integration, license management and after-care support.
Get In Touch
With years of high-profile success delivering both bespoke and large-scale eCommerce solutions to brands with complex and demanding infrastructures, we’re confident that we can help you realise your business potential.
To learn more about our approach and client successes, get in touch with us today.
+44 (0)114 399 2820
Get in touch
HCL Commerce FAQs
What Are The Main Features of HCL Commerce Cloud?
HCL Commerce has many new and innovative features that make it one of the best eCommerce platforms. Key features include advanced AI-driven personalisation, flexible catalogue management, headless commerce capabilities, precision marketing tools, and robust B2B functionalities. Its cloud-native architecture also ensures scalability and performance. Its most interesting features include:
- ElasticSearch with NLP capabilities
- React-based B2B and B2C storefronts with integration to DX
- JPA architecture
- Multi-cloud capabilities
What Is New in HCL Commerce Version 9.1.15?
The new features of HCL Commerce V9.1.5 include:
- ElasticSearch replacing Solr
- NLP capabilities
- B2B and B2C storefronts
- Google Analytics integration
- Improved DAM and CMS capabilities
- Enhanced management centre tools
- Extended cloud-native capabilities
- Google analytics pre-tagged storefronts
- Improved insights from HCL Discover.
Take a look at our HCL Commerce Roadmap and Releases page for more details.
When Do You Need HCL Commerce?
You should consider investing in HCL Commerce Cloud when your business is either already mature, turning over in excess of £20 million through online channels and you want to grow online sales to the next level. It is ideal for Enterprise-scale businesses with complex eCommerce needs handling high transaction volumes (hundreds of thousands of transactions per day) that a SaaS solution can’t manage.
What Is The Difference Between HCL Commerce and Other eCommerce Platforms?
The primary difference between HCL Commerce and other types of eCommerce platforms is that it offers more flexibility and scalability. This is because HCL Commerce Cloud is primarily designed for enterprises with complex needs, offering expensive B2B functionality, personalisation options and the ability to handle high transaction volumes.
What Types of Businesses Benefit From HCL Commerce?
HCL Commerce is perfect for businesses operating in B2B, D2C, B2C and B2B2C environments, including:
- Retail
- Automotive
- Manufacturing
- Healthcare
- Distribution
- Telco
- Wholesale
The flexibility of HCL Commerce allows it to support a variety of commerce models and industries.
What level of customisation does HCL Commerce allow?
HCL Commerce provides extensive customisation options. Its flexible architecture and API-first approach allow businesses to tailor the platform to their specific needs while maintaining core functionalities.
How does HCL Commerce handle peak traffic periods?
With its cloud-native architecture and scalable infrastructure, HCL Commerce is designed to handle high transaction volumes and traffic spikes, ensuring consistent performance even during peak periods.
How Much Does It Cost To Implement HCL Commerce?
The cost of implementing HCL Commerce Cloud varies based on the following factors:
- Size of your business
- Customisation needs
- Integration complexity
- Ongoing support requirements
Get in touch with our team of specialists for a personalised quote.