eCommerce Business Models

B2B & B2C

Your Customers' Expectation

Customer expectations have risen massively in recent years and we’ve seen a convergence of customer experience thinking.  The expectation now is that a B2B experience needs to be just as good as a B2C experience or sales will suffer.

Understanding both:

B2B diggers image B2B – The customer experience for B2B commerce needs to be as good as the experience for B2C commerce, companies now demand the same quality throughout the purchasing journey.  However, there are many additional complexities to consider and our experts have been able to help companies solve these complexities within a number of verticals.

B2C – We help brands and companies transform their digital offerings, from the ground up!  As every business knows, it’s not all about how good the front end looks, it’s just as important to be able to deliver on the promises made to your customers throughout their journey.  Our team of experts have vast amounts of experience that will enable your customers to easily engage with you time after time and be assured that the promises you make will be honoured.  Let us give you an unfair advantage to ensure you consistently stay ahead of your competitors.

Find out how B2B Ecommerce is growing above B2C

b2b ecommerce 2018 report Business-to-business (B2B) ecommerce sales will have explosive growth in coming years and will soon rise beyond the business-to-consumer (B2C) market, according to industry forecasts.   B2B buyers want to make business purchases online, and B2B companies continue to see the benefits of using ecommerce to supplement their existing buying mechanisms.   Download this complimentary eMarketer report to learn:

  • Why a need still exists for more complex solutions to support the intricacies of B2B commerce


  • How B2Bs are enhancing their direct offering through hybrid approaches that balance a blend of online self-service with human-assisted sales


  • What pros and cons marketers must carefully weigh when selling through indirect channels, like a distributor or marketplace


Digital Transformation with DeeperThanBlue

If you are interested in excelling in your market, becoming a digital disruptor or simply finding out more please get in touch.

+44 (0)114 399 2820

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