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Blog - 15 July 2019

Personalisation and Experimentation on a global scale

Highly personalising content is something eommerce companies are implementing various technologies to achieve, as a way of improving the experience for their customers! This can be anything from product recommendations to increase basket size to providing a completely personalised homepage.

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Blog - 05 July 2019

DeeperThanBlue Joins BigCommerce Partner Program to Provide Mid-Market Proposition to Online Retailers

DeeperThanBlue helps fast-growing businesses scale and sell more online with BigCommerce   SHEFFIELD – DeeperThanBlue today announced a partnership with BigCommerce to help retailers grow faster and lower their total cost of platform ownership using an ecommerce SaaS cloud delivery

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Blog - 01 July 2019

Journey to faster promotional agility using the ‘Headless’ approach

Adopting a ‘Headless’ approach to your ecommerce platform will offer plenty of opportunities…    The term Headless means different things to different people but in essence, it allows you to be in complete control of the customer facing element of

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Blog - 14 June 2019

Journey to the Cloud, a Digital Transformation Story

Journey to the Cloud, a Digital Transformation Story – DeeperThanBlue’s Modernisation Series Welcome to the DeeperThanBlue Digital Modernisation blog series. In this series we will be tackling questions we are sure you have heard of, or even asked yourself, but

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Blog - 24 May 2019

Why SaaS is devouring the software world!

SaaS (Software as a Service) is now favoured over other approaches, from both a financial and customer perspective. Read on to find out the 3 key points as to why:   1. Total Cost of Ownership (TCO) – It’s essential

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Blog - 30 April 2019

IBM Software Licence Compliance

If you use software and certain online services, you need to make sure that you have the correct and up-to-date licenses for them. Also, regular checks should be made to ensure that you are not paying license fees for software

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Blog - 15 February 2019

The Reinvention of Digital – IBM Think 2019 Summary

As IBM Think draws to a close for another year, we at DeeperThanBlue, have been reflecting on what we’ve heard there. We all know that digital technology evolves all the time, continuously branching, growing and changing direction. Even changing the

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Blog - 30 October 2018

Benefits of Business Analytics to Organisations

Why use Business Analytics within your Organisation? Using Analytics gives you the ability to turn masses of raw data into meaningful, actionable insights which allows your business to make better decisions and in turn, increases your business value. Technology has

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Blog - 21 July 2018

Using Analytics to Predict

So, you may have seen us predicting the World Cup matches? Let me tell you why…   Here at DeeperThanBlue Analytics, our aim is to help our customers use their own data better, to improve business performance. We break out

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