DeeperThanBlue Blog
Personalisation and experimentation on a global scale
eCommerce companies are implementing various technologies to provide perfect personalisation, in the hopes of exceeding customers’ UX expectations. This could be through product recommendations, increased basket size or completely personalising the homepage to the user. We covered this topic at
Read MoreDeeperThanBlue joins BigCommerce’s Elite Partner program
DeeperThanBlue helps fast-growing businesses scale and sell more online with BigCommerce DeeperThanBlue has joined the BigCommce Partner Program. The partnership will see the Sheffield-based tech and development agency partner with BigCommerce to help retailers grow faster and lower their
Read MoreJourney to faster promotional agility with headless commerce
Adopting a headless approach to your eCommerce platform will offer plenty of opportunities. The term ‘headless’ means different things to different people but in essence, it allows you to be in complete control of the customer-facing element of your eCommerce
Read MoreWhy SaaS is taking over the software world
SaaS (Software as a Service) is now favoured over other approaches, from both a financial and customer perspective. Read on to find out the 3 key points as to why: 1. Total Cost of Ownership (TCO) – It’s essential in
Read MoreIs your IBM software licence compliant?
If you use software and certain online services, you need to make sure that you have the correct and up-to-date licenses for them. Also, regular checks should be made to ensure that you are not paying license fees for software
Read MoreThe Reinvention of Digital – IBM Think 2019 Summary
As IBM Think draws to a close for another year, we at DeeperThanBlue, have been reflecting on what we’ve heard there. We all know that digital technology evolves all the time, continuously branching, growing and changing direction. Even changing the
Read MoreWhy finance professionals need data skills to stay relevant
There’s a saying doing the rounds at the moment that, Data is the new oil and Analytics the new engine. That being said you’d think that, if this is where the opportunity is at and given how much we are
Read MoreUsing Analytics to Predict
So, you may have seen us predicting the World Cup matches? Let me tell you why… Here at DeeperThanBlue Analytics, our aim is to help our customers use their own data better, to improve business performance. We break out
Read MoreDeeperThanBlue launches Analytics division
DeeperThanBlue today launched its Analytics division, helping businesses turn data into insights to drive performance and growth. Whilst many companies may have invested in Business Intelligence technologies over the years, very few have a joined-up journey from their investments. Many
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