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DeeperThanBlue Blog

eCommerce - 30 June 2021

How to provide a world class customer experience (and why it matters)

Original article taken from Linnworks blog. View it here. You rely on your customers returning again and again to make your company a success. But as you continue to scale your business, it can be hard to stand out in

Analytics - 25 June 2021

The real Euros battle lies with predictive analytics

Accuracy rankings as of June 25th 2021 There’s excitement at the DeeperThanBlue offices in Victoria Quays. With Euro 2020 now in full swing, Head of Analytics Simon Harrison is giving bookkeepers a run for their money in the form of

eCommerce - 23 June 2021

Five improvements Klevu makes to every search-led customer journey

The original article, from the Klevu blog, can be viewed here. As an online retailer, you’re always looking for ways to understand your customers better. A deeper knowledge of their motivations, habits, likes and dislikes helps you provide better products,

eCommerce, Food for thought - 16 June 2021

Does your commerce platform support your sales and business models?

See here for original article written by Aaron Pickrell, senior product manager at HCL Commerce When choosing to partner with an eCommerce platform provider, it is critical that you choose one that provides the most flexibility from a business model

Integration - 04 June 2021

Common misconceptions about systems integration debunked

Systems integration can sometimes seem like an overwhelming and all-consuming project. But how complex is it really? And why should you do it anyway? We’re here to debunk some common integration myths so you can start planning for the future.

Analytics, Industry News - 11 May 2021

Should we forget Gartner?

The recent 2021 Gartner Quadrant Report has certainly given food for thought. At first glance, it appears the big winners were Microsoft Power BI and Tableau, with others falling behind – in particular IBM, who have traditionally been a leader.

Integration - 29 March 2021

App Connect Enterprise and API Connect: A love story

In today’s world, it’s essential to connect all your data and applications whilst also minimising any exposure to business and security risks. Consider your key objectives and goals, whether it is to: Increase business value via new revenue streams and

Analytics - 24 March 2021

COVID-19 impact to regrowth: Retail forecasting in a changed world

The last 12 months have had a huge impact on retailers. The pandemic has of course brought colossal changes in the way businesses operate, plan and run day-to-day. And while we have seen both retail casualties and success stories in

eCommerce - 24 February 2021

5 steps to prepare your eCommerce website for peak season

2020 peak season looked a little different from its predecessors. With the high-street closed, the masses went online to get a deal for their Christmas shopping or to browse the Black Friday sales. Where once we would have seen physical

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