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DeeperThanBlue Blog

eCommerce - 24 February 2021

5 steps to prepare your eCommerce website for peak season

2020 peak season looked a little different from its predecessors. With the high-street closed, the masses went online to get a deal for their Christmas shopping or to browse the Black Friday sales. Where once we would have seen physical

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Analytics - 24 February 2021

See, Plan, Predict: The ladder to AI

AI enables you to develop new ideas, gain better insights and improve business decision making. But it isn’t simply a case of flipping a switch and immediately transforming your business through the power of AI. To reap the benefits, you

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eCommerce - 23 February 2021

Klaviyo and BigCommerce

Klaviyo and BigCommerce Now you can create personalised marketing messages for your users and provide them with moments that matter.  Klaviyo enables you to learn more about your customers than you ever knew before, ensuring you can communicate with them

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eCommerce - 15 February 2021

What does your eCommerce ecosystem look like?

  It’s never been more imperative for retailers to have a robust, flexible and scalable eCommerce ecosystem. When faced with an uncertain and unpredictable landscape, coupled with an ever demanding online consumer, a holistic ecosystem is critical. Only then can

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Cloud - 01 February 2021

7 things we learned about cloud computing in 2020

  2020 was a year of change, transition and acceleration for many organisations. And none more so than in the realm of cloud computing. While many businesses were already beginning their journeys to the cloud (with some a little further

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eCommerce - 29 January 2021

9 things we learned about eCommerce in 2020

There’s no doubt about it. 2020 was a pivotal year for retailers. With such an unpredictable global landscape, new online shoppers and increasing demands from seasoned online consumers, some retailers thrived, and others floundered. But what will 2021 bring? To

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Analytics - 28 January 2021

7 things we learned about analytics in 2020

There’s no doubt about it, 2020 turned the world upside down. Some businesses thrived, all faced unprecedented challenges, and some were able to pivot into new-found territories. Organisations faced remote working on mass and consumer behaviour was all about online.

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Software Testing - 09 November 2020

Moving to continuous delivery using pipelines

If you work in a software delivery environment, you are likely to have heard about delivering software in pipelines or continuous delivery pipelines. This article is aimed at providing a little more information on these, the main benefits and where

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Analytics - 09 November 2020

Turning unused data into valuable insights

Can you turn unused data into valuable insights?     Do you view your business as data-driven? Are you making the most use of your data?   For many businesses there is a disconnect between these two answers. Many would regard themselves as data–driven due to

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