Alternative Text Tony Gallardo-Vega | 07 May 2015 |

The ICONS Cup 2015 – Client Success

United States vs Rest Of The World  22-24 April 2015 | Dubai Creek Golf & Yacht Club The ICONS Cup is a unique and exciting event featuring iconic sports stars playing at the world famous Dubai Creek Golf & Yacht Club. It brings together global sports stars in a Ryder Cup style team format with the USA competing against the Rest of the World with major winning Fred Couples and Darren Clarke as Captains. Played over three days, it was an enthralling match-play showdown that everyone enjoyed. Worldwide Sport & Entertainment (WWSE) a boutique sports, events and lifestyle business with the purpose of creating, owning and managing niche, high-profile sports events around the world, organised the inaugural tournament in Dubai. WWSE produce unique, exclusive and original content for global TV and Digital distribution. Tom Brookes; Founder and CEO of WWSE said, “Engaging DeeperThanBlue to support WWSE proved to be one of our best decisions, they just make things happen they took away the stress and the worry of certain Information Technology issues allowing us to concentrate on the tournament itself.  DeeperThanBlue are an IBM Premier Business Partner that I would recommend without hesitation to any organisation.”

Luis Figo at the 8th Tee with DeeperThanBlue

Luis Figo at the 8th Tee with DeeperThanBlue

The USA won the inaugural ICONS Cup 2015. Fred Couples’ line-up of sporting legends took control early in the final session at Dubai Creek Golf Club and never looked back, winning nine of the singles matches against Darren Clarke’s Team Rest of the World (ROTW). Commercial Director; Dan Hudson commented, “DeeperThanBlue supported us superbly leading up to and during the tournament, responding to the needs of a dynamic event like the ICONS Cup is not easy, as a partner their emphasis was on our success with nothing being to much trouble.  DeeperThanBlue proved to be a technology partner of integrity and their development and support team became an extension of our own organisation.” About WWSE: WWSEL is a vibrant, exciting, dynamic organisation with a heritage and reputation built from many years operating within the sports industry. We have a global team of highly talented and ethical professionals across the Europe, Middle East, USA, and Asia and we serve far-reaching regions covering 44 countries. Our vision is simple. We aim to produce unique content on multiple platforms that brings together people from many demographics by keeping them entertained, inspired and connected.

About DeeperThanBlue: DeeperThanBlue is a Digital Channel solutions provider delivering strategy, technology and services. It has market leading solutions for Small/ Medium business through to Large Enterprise. It also helps clients lower the total cost of ownership through Cloud, Managed Services and Support.

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