eCommerce Design & Development

Transforming ideas into reality

Commerce Application Design & Development

We help organisations excel online with their digital propositions. Growing revenues and providing delightful digital customer experiences.

Delivering digital change regularly

Agile workflow at DeeperThanBlue


Due to the complexities and challenges found with existing technologies and integrations, pure agile is something that is normally unachievable whilst at the same time providing rapid change. This is why we’ve developed our own pragmatic approach to agile, allowing clients to integrate important elements of their business processes. Our expert team is still on hand to ensure that everything runs smoothly in the professional way you would expect from a partner, focusing heavily on the delivery of quality software that is able to achieve your business objectives and delight your customers.

The Biggest Risk: Building the Wrong Thing


The biggest risk to a digital business is building the wrong product, this wastes time and money and will lead to your business not achieving success. Unfortunately, in most cases it is unclear what the right product actually is which is why our delivery process addresses these questions before a developer touches a keyboard.

  Let DeeperThanBlue help you build the Right Thing!

Software Development Risk

Flexible Development Teams

We put together digital delivery teams so that we can build beautiful experiences for our clients and their customers. We undertake our work using an agile methodology from decades of experience to ensure we build the right solution to achieve your business objectives. We see our delivery approach as ‘our secret sauce’ and what ensures clients trust us time and time again.  We’re open minded but prepared to challenge you if we don’t think you’re taking the right approach to achieve your business objectives, something our clients value most about us.  Our delivery approach has worked at all sizes of clients and our breadth of industry experience provides us with a unique view of the different complexities and risks you will encounter.

Our range of Commerce Services:

Some of out latest work:

Case Study

Andertons Music – Making their digital channels Rock

Andertons Music Co. is a global music brand with a reach extending well beyond the British Isles. Their online store has become an international destination, but perhaps an even bigger phenomenon is Andertons TV. With over 60% of most UK e-commerce traffic being on mobile, Andertons Music new they had to up the beat with their digital transformation. The original site wasn’t optimised for consumer mobile devices and tablets. Working with DeeperThanBlue and their creative agency we designed a new user experience and new branding to engage consumers in the brand, help them find products easily on the small form factor and purchase quickly to ensure no loss in conversion. The solution was built on IBM’s WebSphere Commerce on Cloud offering and is run on the IBM Cloud (Softlayer) with DeeperThanBlue providing AMS support.

View all our work
Case Study

Express Gifts – Studio & Ace

One of the largest online value retailers in the UK. Whilst historically catalogue based, over 68% of customers now shop on the web, mobile and through the call centre channels for their broad range of fashion, home and leisure items, toys and gifts. Serving 1.8m customers annually and, growing at double-digit, driving Findel Group performance. Developed and launched on IBM WebSphere Commerce with DeeperThanBlue in 2016 the team continue to extend the proposition from a backlog and planned development pipeline feeding monthly sprints and releases. This is not your simple everyday ecommerce site. Consumers are offered credit options for payment and therefore the integration and scoring services required to provide an instant credit decision at checkout are key.

View all our work
Case Study

Beauty Pie (Foam & Substance) Building the Pie

Featured in Grazia, The Guardian, The Times, Harpers Bazaar and many more we have helped build a new entrant to the beauty and cosmetics market with the team at Beauty Pie. They’re a digital disruptor, one like you read about and hear about in presentations and the TV. In 2016 we developed and launched their initial ecommerce offering into the UK and US marketplace but since then we have been working with them on a continuous development programme. The collaborative team work on two-week sprints and deployments from a continuous pipeline improving the offering and features to their consumers. Rigorous testing of the solution is key in order to maintain product quality and confidence with consumers. This solution was delivered on IBM’s Commerce on Cloud offering powered by WebSphere Commerce and is supported 24*7 by DeeperThanBlue.

View all our work

Challenges & changes in the approach to Project Delivery in eCommerce

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If you are interested in excelling in your market, becoming a digital disruptor or simply finding out more please get in touch.

+44 (0)114 399 2820

[email protected]

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