Supporting your business objectives
Features, function and price evaluation still play a big part in your decision making, but we place our emphasis on defining how a specific eCommerce platform can get you where you need to be.
eCommerce Technology
Why Is eCommerce Platform Selection So Important?
Putting the right eCommerce technology in place is key to engaging with your customers, creating a brand experience and meeting your business objectives.
Today’s consumers are demanding, but they are also loyal. They demand seamless, consistent and personalised shopping experiences. They want to buy from brands they connect with and that share their values. Having the best products is one thing, but it’s all about how you sell them.
The right eCommerce technology can be the key to unlocking the potential of your business. Whether you want to compete with the big boys, scale your operation or meet the changing needs of your users. At DeeperThanBlue, we work with you every step of the way to enhance your digital proposition, grow your revenue and delight your customers.
Choosing the Right eCommerce Technology for Your Business
We collaborate with you to understand your business objectives and the needs of your users. We question where you want to go and how you want to get there. We help you build the best online eCommerce offering using the market’s leading technology.
BigCommerce
Take your business into the big leagues with the UK’s best eCommerce platform
BigCommerce
Shopify
Ideal for start-ups to enterprise, B2C and B2B, an intuitive solution for new businesses and those ready to grow.
Shopify Plus Development Agency
HCL Commerce
Deliver a seamless, integrated, personalised and smart shopping experience
HCL CommerceGo Headless with CXOne Storefront
In its purest form, headless commerce is a separation of the front and back end of an eCommerce application. The front end focuses on the design of the website, the content, images, buttons etc – it’s the site’s presentation layer and what the customer sees. The backend is all around the infrastructure, product structure, pricing, inventory/ stock, customer and order management, security and checkout functionality for example.
Decoupling the two means that developers can use their frontend technology of choice to deliver high-quality content experiences and plug in an eCommerce solution on the backend that manages all commerce functionality.
CXOne Storefront has been built to empower merchants who are ready to migrate away from current out-of-the-box eCommerce frontend solutions and embrace headless without the headaches. It’s an API layer which allows the backend commerce functions to be accessed by any front end. Front end developers can then use these APIs to deliver customer experiences to any screen or connected device with any technology or customer experience platform they desire.
Future-Proof Your Business
In order to grow, engage with your customers and future-proof the success of your business it is crucial to have the best technology in place.
Due to the complexity of existing technologies, eCommerce businesses need the flexibility and agility to evolve and adapt, as well as ensuring that money, time and effort is spent on building the right technology from the outset.
At DeeperThanBlue, we work with you every step of the way to enhance your digital proposition, grow your revenue and delight your customers. We’re here to help you excel online.
Our Approach to eCommerce Development
Making the right eCommerce platform selection for your business can be transformative. By aligning your skills and knowledge with an eCommerce platform, you can leverage your brand and set yourself up for success.
Implementing a new eCommerce platform isn’t as straightforward as simply setting up a new website. While initial storefront development might be achieved easily, introduction of numerous product lines, search and merchandising functionality, payment providers and integrations adds more complexity. Ensuring that your platform will meet the needs of future ecommerce development enhancements should also be considered.
To assist you in this journey, we assemble flexible delivery teams – using market leading technology as our starting point – to help craft and build beautiful eCommerce experiences for our clients and their customers. We use an agile methodology from decades of experience to ensure we build the right solution to help achieve your goals and objectives.
Our delivery approach has worked for eCommerce clients of all sizes in both the B2C and B2B arenas, and our breadth of industry experience provides us with a unique view of the different complexities and risks you will encounter.
Putting eCommerce customer experience at the core
From customisable SEO, social commerce, faster content delivery and API-centric platforms, we ensure that you’re in the best position to provide your customers with a personalised and memorable experience.
Offering unmatched eCommerce integration
In today’s online world, it’s essential to close the gap between your back-end systems, processes and data silos. Our focus is on integrating your data, processes and services to give you the freedom to find the solutions that work with the needs of your business.
Serving your customers—wherever they are
To grow your eCommerce business, you need to be wherever your customers are. This won’t necessarily be on your website. You will need presence on mobile apps, social media platforms and marketplaces. Therefore, your eCommerce should be able to offer you this exposure, and these different platforms will need to give your customers the same shopping experience wherever they are.
Our Range of eCommerce Services
ARCHITECTURE & APPLICATION DESIGN
Implementing a best-practice approach coupled with your specific commerce requirements.
DEVELOPMENT AND TESTING
UX Consultancy, development and implementation services to ensure and assist you with digital commerce.
INSTALLATION & CONFIGURATION
Best practice approach for the installation and configuration of on cloud and on-premise commerce environments.
UPGRADES & MIGRATIONS
Ensuring your commerce investment is maintained and future-proofed with the latest software releases, security and fix packs.
HEALTHCHECKS & PERFORMANCE (APM)
Ensuring that your commerce environments are meeting service levels and that they are performing.
SUPPORT & MANAGED SERVICES (AMS)
Providing a range of support and managed services (AMS) offerings to meet your organisation’s requirements and SLAs.
Related
News:
Blog, eCommerce - 28 April 2025
A Smarter Way to Go Headless: One Piece at a Time
Introduction In recent years, the conversation around headless commerce has shifted from if to when. But for many established ecommerce brands, the idea of tearing out and replacing their entire tech stack overnight is unrealistic. Operational risk, internal resource constraints,
Read More
Blog, eCommerce - 12 November 2024
BigCommerce, Shopify or Adobe Commerce/Magento – which one is right for you?
There are many eCommerce platforms available to online retailers, each with their own features and benefits which promise to enhance your customers shopping experiences. Each has its place in the market, but which one is right for you? Are you
Read More
eCommerce - 26 September 2019
What to look out for when re-platforming your eCommerce business
Re-platforming is a huge business decision that impacts all levels of your operation. If you’ve already made the decision to re-platform, here’s all the information you need to get started and to execute the project smoothly. If you’re yet to
Read MoreAt DeeperThanBlue we have years of high profile success delivering both bespoke and large-scale eCommerce solutions to brands with complex and demanding infrastructures. To learn more about our approach and client successes get in touch with us today.
+44 (0)114 399 2820
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eCommerce Platform FAQs
How Do I Determine Which is the Best eCommerce Platform Is Best for My Business Size and Industry?
Before you decide which is the Best eCommerce platform will be the best option for your business, it is vital to consider the following:
What is your budget?
What compliance/security standards do you require?
What are your business goals?
- What is your target market?
- Which channels do you need to be on ready to meet your customers and sell via
- How many products do you have?
- How will you merchandise products
- How will you stock and fulfil the goods for each market
- Do you want to run and manage the platform yourself or have it delivered as Software as a Service (SaaS)
- Is it likely your customers will require support?
Learn more about some of the top eCommerce platforms by reading our detailed blog: BigCommerce, Shopify or Adobe Commerce/Magento – which one is right for you?
How Important Is Scalability When Selecting an eCommerce Platform?
As your business grows, so too will traffic and sales. This is why it is vital that the platform you choose has the ability to scale according to customer demand without losing performance (response time) and customers. An eCommerce platform that has scalability will ensure a smooth expansion and effective management of high volume traffic.
Learn more about the importance of scalability for eCommerce websites by reading our detailed blog: 5 steps to prepare your eCommerce website for peak season
What Security Features Should I Look for in an eCommerce Platform?
Certain security measures should be in place to protect both your business and your customers. Examples of typical security features include:
- Latest ISO accreditation
- Secure payment gateways
- Anti-malware software
- Data encryption
- Access control
- Are security patches made available and applied quickly
- Are software fixes to bugs quickly deployed once identified
To learn more about eCommerce platform security for your organisation, contact a member of our team today.
How Can I Ensure a Smooth Migration from My Current Platform to a New One?
To safely and successfully migrate from one eCommerce platform to another, there are a number of steps that must be followed to ensure a smooth transition and performance is maintained. Key steps for migration include:
- Track relevant KPIs such as sales, website performance or SEO
- Research suitable platforms
- Define a realistic timeline
- Maintain data security and compliance
- Understand all 3rd party software used and ensure that it can be migrated to the new platform or a replacement solution or plugin is available
- Ensure all relevant integration points are migrated across and tested against the new eCommerce platform
- Be clear on what data is being migrated across to new the new eCommerce platform – product, price, catalogue structure, customers, orders
- Inform customers with clear communication about upcoming changes and whether they need to reset their password on the new eCommerce platform
Implementing a tool like DeeperThanBlue’s CXOne to sit between your eCommerce platform and your backend data will simplify any switch between frontend solutions. It provides the glue (known as eCommerce middleware) between the new eCommerce platform and your back office applications and third-party systems.