eCommerce Technology

Technology we use

eCommerce Technology

Putting the right technology in place is vital to achieving your business objectives.

In order to grow, engage with your customers and future-proof the success of your business it is crucial to have the best technology in place.

Due to the complexity of existing technologies, eCommerce businesses need the flexibility and agility to evolve and adapt, as well as ensuring that money, time and effort is spent on building the right technology from the outset.

At DeeperThanBlue, we work with you every step of the way to enhance your digital proposition, grow your revenue and delight your customers. We’re here to help you excel online.

Our Technology Partners

helping our eCommerce customers grow their businesses in line with their specific needs.

IBM WebSphere Commerce Solution Provider

Headless eCommerce solutions for digital transformation
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BigCommerce Solution Provider

Build your online store with the UK's best ecommerce platform

Find out more

Flexible Development Services

We assemble digital delivery teams so that we can build beautiful experiences for our clients and their customers.  We undertake our work using an agile methodology from decades of experience to ensure we build the right solution to achieve your business objectives.

Our delivery approach is why our clients trust us time and again. We collaborate alongside all of our eCommerce clients to build and innovate to create solutions that are the right fit for their business. That means we’re prepared to challenge you if we don’t think you’re taking the best approach to achieve your business goals. This is something our clients value most about us.

Our delivery approach has worked for eCommerce clients of all sizes and our breadth of industry experience provides us with a unique view of the different complexities and risks you will encounter.

Our Range of

eCommerce Services

How we approach Commerce Architecture


Full stack digital commerce platform integrating third parties where necessary.


Primarily a digital experience driven by a content management platform and integration to commerce and other third parties as necessary.


Build your own front end and integrate multiple best of breed services via APIs.

Gartner cites in its reports that:

In 2020:

  • smart personalisation engines used to recognise customer intent will enable digital businesses to increase their profits by up to 15%
  • more than 50% of online sellers will either list their products on marketplaces or sell third-party products on their core commerce sites
  • 25% of leading online sellers will have enabled first-generation “commerce that comes to you” capabilities


By 2022:

  • at least 5% of digital commerce orders will be predicted and initiated by AI
  • 10% of the organisations running digital commerce will build that into a platform business to transform into digital businesses, and 60% of those will use an open ecosystem to scale the growth

Platforms of the future will use technology to

  • Understand the customer as an individual and anticipate that customer’s needs
  • Bring simplification to the purchasing process

  • Personalise the customer’s experience while maintaining privacy and respect


A new breed of seller will emerge focused on solving customer problems versus selling products, empowered by digital commerce platforms.

6 Takeaways on the Digital Commerce Market report from Gartner

Market Growth

  1. Vendors that approach the digital commerce space with a modern platform, composed of microservices where the vendor is selling both the platform and microservices to clients using other vendors.
  2. Vendors that approach digital commerce by providing an Amazon-like infrastructure. This enables brands to deliver commerce experiences with Amazon-level service — especially from a logistics perspective — such as promising delivery of 98 percent of packages within 2 days via standard ground shipping.
  3. Vendors that approach digital commerce from a sales force automation perspective, creating a tool that supports self-help for clients’ customers.
  4. Mega vendors that are moving downstream through hosted managed services and creating hybrid solutions that combine multi-tenant SaaS with software. At the same time vendors catering to small-to-medium (SMB) businesses via multi-tenant SaaS are trying to move upstream with more sophisticated product offerings.

Industry Focus

Niche vendors are moving their focus from a broad set of capabilities to more specific use cases.

“We’re seeing a shift in vendor focus from exclusively traditional retail and branded manufacturing (long time majority users of digital commerce applications) to some being more focused on well-defined industry needs using “fast start” kits and “industry accelerators’.


Transactional to Experience

Both from the vendor perspective and the client perspective there has been a shift from digital commerce being more of a transactional platform to more of an experience platform. Gartner believes the internet-enabled price visibility will make digital customer experience the key differentiator for organisations starting this year.

Headless Digital Commerce

The emergence of headless commerce platforms continues to proliferate. API-centric commerce platforms have become a major focus for many vendors.

API-centric commerce platforms enable a richer customer experience through the development of a highly unique user interface, often based on web content management (WCM), that integrates back to the commerce platform through application programming interfaces (APIs). APIs and headless commerce were a common theme among vendors

Supporting Business Objectives

While feature, function and price evaluations still play a big part in client’s decisions, Gartner is starting to see more emphasis on how a specific commerce platform can support the organisation’s business objectives and customer experience.

Platform criteria today focus instead on agility, customer experience, embedded commerce, ease of use and total cost of ownership


Integration Problems

Digital commerce is only becoming more complicated. The increasing number of integrations required to deliver the desired customer experience have converged with confusing IT delivery models and multiple pricing options to create headaches for businesses.



eCommerce - 05 August 2020

Digital Transformation: Subscribing to eCommerce

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eCommerce - 05 July 2019

DeeperThanBlue joins BigCommerce’s Elite Partner program

DeeperThanBlue helps fast-growing businesses scale and sell more online with BigCommerce   DeeperThanBlue have partnered with BigCommerce to help retailers grow faster and lower their total cost of platform ownership using a SaaS cloud delivery model, an innovative headless commerce

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eCommerce - 26 September 2019

What to look out for when re-platforming your eCommerce business

Re-platforming is a huge business decision that impacts all levels of your operation. If you’ve already made the decision to re-platform, here’s all the information you need to get started and to execute the project smoothly. If you’re yet to

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At DeeperThanBlue we have years of high profile success delivering both bespoke and large-scale eCommerce solutions to brands with complex and demanding infrastructures. To learn more about our approach and client successes get in touch with us today.

+44 (0)114 399 2820

[email protected]

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