Optimising Customer Experience with IBM WebSphere Commerce

Chris Booker of DeeperThanBlue shares his insights into optimising the customer experience, the growth of B2B & B2B2C Commerce, in addition to why IBM WebSphere Commerce is the platform of choice for many businesses.

Whilst retail has been a primary mover in adopting digital channels we are now seeing other sectors such as distribution, wholesale, and manufacturing embrace online channels to increase their market reach, acquire new customers, and provide self-service out of normal business hours to trade customers. Typically B2b customers can have a large catalogue of products. This can prove difficult for sales representatives to present the complete range to buyers and their teams. An online catalogue helps overcome this challenge and supports the sales representative and also makes it convenient for the customer to find out more about the company and its product range in their own time.

We consider how fulfilment channels are increasing with most businesses making their branch or store network available to pick-up goods, providing home delivery and collection from alternative everyday collection points such as garages, post offices, and shops offering the service, to direct drop shipment from suppliers and manufacturers.

IBM WebSphere Commerce has been a market leading ecommerce platform for over ten years as reviewed by the leading analysts Gartner and Forrester Research. To find out more about the WebSphere Commerce solution or our WebSphere Commerce Professional Services and WebSphere Commerce Support offerings for it please feel free to explore our site with the links above or get in touch.

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