Alternative Text Chris Booker | 15 April 2016 |

Optimising Customer Experience with IBM WebSphere Commerce

Optimising the customer experience

Chris Booker of DeeperThanBlue shares his insights into optimising the customer experience, the growth of B2B & B2B2C Commerce, in addition to why IBM WebSphere Commerce is the platform of choice for many businesses.

Whilst retail has been a primary mover in adopting digital channels we are now seeing other sectors such as distribution, wholesale, and manufacturing embrace online channels to increase their market reach, acquire new customers, and provide self-service out of normal business hours to trade customers. Typically B2b customers can have a large catalogue of products. This can prove difficult for sales representatives to present the complete range to buyers and their teams. An online catalogue helps overcome this challenge and supports the sales representative and also makes it convenient for the customer to find out more about the company and its product range in their own time.

We consider how fulfilment channels are increasing with most businesses making their branch or store network available to pick-up goods, providing home delivery and collection from alternative everyday collection points such as garages, post offices, and shops offering the service, to direct drop shipment from suppliers and manufacturers.

IBM WebSphere Commerce has been a market leading ecommerce platform for over ten years as reviewed by the leading analysts Gartner and Forrester Research. To find out more about the WebSphere Commerce solution or our WebSphere Commerce Professional Services and WebSphere Commerce Support offerings for it please feel free to explore our site with the links above or get in touch.

Related Articles

These might interest you

eCommerce, Food for thought - 03 November 2021

How to become a pack leader in eCommerce

In 2020, online shopper numbers across the globe grew by a phenomenal 9.5% year-on-year in the midst of the pandemic, Read More
eCommerce, Food for thought - 07 November 2019

How to choose the right digital eCommerce partner

When beginning your digital eCommerce journey, it’s so important that you choose the right technical partner. The best choice at Read More

If you are interested in excelling in your market, becoming a digital disruptor or simply finding out more please get in touch.

+44 (0)114 399 2820

[email protected]

Get in touch

      Get our newsletter straight to your inbox. You can unsubscribe at anytime.