Alternative Text Hayley Bartholomew | 15 April 2016

Optimising the Customer Experience with IBM WebSphere Commerce

Optimising the customer experience

Chris Booker of DeeperThanBlue shares his insights into optimising the customer experience, the growth of B2B & B2B2C Commerce, in addition to why IBM WebSphere Commerce is the platform of choice for many businesses. 

Whilst retail has been a primary mover in adopting digital channels we are now seeing other sectors such as distribution, wholesale, and manufacturing embrace online channels to increase their market reach, acquire new customers, and provide self-service out of normal business hours to trade customers. Typically B2b customers can have a large catalogue of products. This can prove difficult for sales representatives to present the complete range to buyers and their teams. An online catalogue helps overcome this challenge and supports the sales representative and also makes it convenient for the customer to find out more about the company and its product range in their own time.

We consider how fulfilment channels are increasing with most businesses making their branch or store network available to pick-up goods, providing home delivery and collection from alternative everyday collection points such as garages, post offices, and shops offering the service, to direct drop shipment from suppliers and manufacturers.

IBM WebSphere Commerce has been a market leading ecommerce platform for over ten years as reviewed by the leading analysts Gartner and Forrester Research. To find out more about the WebSphere Commerce solution or our WebSphere Commerce Professional Services and WebSphere Commerce Support offerings for it please feel free to explore our site with the links above or get in touch.

Related Articles

These might interest you

Blog - 23 May 2018

How to make the right choice when choosing your Digital eCommerce Platform

Why its important? Digital eCommerce is big business and the opportunities are significant.  To survive and thrive, businesses need to be Read More
Blog - 20 March 2018

Choosing the right Digital Commerce Partner for success

It’s imperative you choose the right technical partner for your Digital eCommerce journey. Here at DeeperThanBlue, we work tirelessly with Read More

If you are interested in excelling in your market, becoming a digital disruptor or simply finding out more please get in touch.

+44 (0)114 399 2820

[email protected]

Get in touch

  Get our fortnightly newsletter straight to your inbox. You can unsubscribe at anytime.