Business Intelligence Solutions
Unlock the true value of your data with Business Intelligence and Analytics.
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Using analytics to make your data accessible
At DeeperThanBlue, we’re experts at delivering end-to-end business intelligence services and data analytics consulting to help organisations transform raw data into actionable insights. Our business intelligence solutions are designed to help you make informed, data-driven decisions that improve performance, efficiency, and customer experience.
Why Business Intelligence Matters
Every organisation has vast amounts of data – but this can add very little value without the right approach to business intelligence and analytics. True business value comes when insights drive smarter decisions:
- Boosting sales
- Improving services
- Enhancing quality control
- Reducing costs
- Streamlining operations
Our business intelligence and analytics services cover the full spectrum – from data collection and processing to advanced analytics, dashboards, and predictive modelling.
Providing insights form datasets
At DeeperThanBlue, we deliver end-to-end data analytics consulting services to help organisations gain insights from datasets across systems and processes, ensuring data informs objectives from daily operations to strategic planning.
Cut through the growing waves of data visualisations and gain valuable insights with our business intelligence solutions.
Our Analytics Framework
All organisations are at a different stage of the analytics journey, with lots of hype surrounding the latest developments in Artificial Intelligence and Machine learning. Industry terms and buzzwords don’t help, they add to the confusion. We distill all of the buzzwords down and simply call the journey a four stage process:
Find out how analytics helps you See, Plan and Predict company success
Types of Analytics

SEE - What happened? Why?
In the industry, this is called Descriptive Analytics and Diagnostic Analytics or simply Business Intelligence. This is the starting point for most organisations looking to understand their data. It focuses on presenting historical data visualisations in charts, tables, diagrams or dashboards.
When developing these, we focus your attention on what drives your business, presenting relevant information at the right time and in a user-friendly way, not just giving you a screenful of pretty charts.
Our Specialisms in the area include:
- Microsoft PowerBI
- Microsoft SQLServer, Excel PowerQuery
- PowerPivot
- Google BigQuery
- IBM Cognos Analytics
- Qlik, Tableau, Snowflake

PLAN - What do we want to happen?
Generally Called Planning Analytics or integrated business planning.
This area includes budgeting, planning, forecasting, scenario modelling and rolling forecasts, and leads to the creation of enterprise-wide performance management solutions, Risk Management, Variance Analysis, Scorecards
Our certified competencies with the software and many years of engagements across a number of industries gives us proven abilities to both implement and advise on business performance.
Our Software Specialisms include:
- IBM Planning Analytics (TM1)
- Anaplan
- Adaptive Insights

PREDICT - What will happen?
Predictive Analytics, normally associated with Big Data and machine learning
This involves the use of statistical analysis of trends and probabilities, identifying relationships in data and unearthing insights that can really help organisations to gain advantage from data, whether it is their own internal data, or external.
As part of the Predictive Analytics stage, simulations, what-if analysis and driver analysis are carried out to help focus on the changes that would have the greatest impact on your business.
Our Software Capabilities Include
- IBM Watsonx.AI
- IBM SPSS Statistics
- Alteryx
Learn more about our See, Plan, Predict strategy
Integrated Business Intelligence Solutions
We provide integrated business intelligence and analytics services across key business functions, including:
- Sales: Forecasting, customer retention, buying patterns, sales channel insights
- Marketing: Campaign analysis, promotion planning, profitability, pricing insights
- Operations: KPI tracking, capacity planning, bottleneck analysis, quality control
- Finance: Budgeting, forecasting, profitability modelling, P&L analysis
- HR: Workforce analytics, retention, sentiment analysis, training ROI
- Property: Geographic & performance analysis, investment appraisals, efficiency reviews
Sectors of Particular Expertise
We deliver tailored business intelligence solutions for Retail, Manufacturing, Industrial, Mining, Distribution, Wholesale, Sporting Goods, Construction, FMCG, Logistics, Banking and Legal, Insurance, Government, Social Housing.
Database Technology Expertise
Microsoft SQL Server, Google BigQuery, IBM DB2, Oracle, Teradata
What DeeperThanBlue Can Do for You
At DeeperThanBlue, we provide real business advice, not just systems implementations. Our services help you align analytics with strategy, improve cash flow, optimise profitability, and enhance operational efficiency.
With decades of BI expertise, our consultants partner with you to:
- Develop and implement a BI roadmap
- Cleanse, manage, and govern your data
- Deliver dashboards, reports, and predictive models
- Train and mentor your teams
- Provide ongoing BI support and optimisation
Aligning your activities with your strategy
With so many sources of data and each business having their own strategy, it is critical that business activities, data analysis and strategy all align. We’ll help you identify your data sources, cleanse your data, propose a suitable approach to analytics and demonstrate how this aligns with your business strategy.

Sales
- Sales Dashboards and Forecasts
- Customer Acquisition, Growth, Retention, Churn
- Weather impact Analysis
- Demographic Analysis
- Buying Pattern Analysis
- Sales Channels
- Social Media Analysis

Marketing
- Campaign Scorecards
- Promotion Plans
- Revenue Plans
- Customer and Product Profitability
- Customer survey analysis
- Online review analysis
- Pricing Analysis

Operations
- Operational KPIs
- Strategy and Operations Plans
- Capacity and Operations Plans
- Bottleneck Analysis
- Product Allocation
- New Products
- Product Quality Analysis

Finance
- Planning, Budgeting & Forecasting
- Profitability Modelling & Optimisation
- Scorecards & Strategy Management
- Management & Performance Reporting
- Profit & Loss, Balance Sheets
- Cashflow / Liquidity Analysis
- Procurement Analysis
- Expenditure reviews

HR
- Workforce KPIs
- Headcount Plans
- Salary and Bonuses
- Staffing Plans
- Training & Development
- Staff turnover analytics
- Sentiment Analysis

Property
- Geographic Analysis
- Regional Economic Analysis
- Hotspot identification
- Energy Efficiency Reviews
- Lease or Buy Analysis
- Capital Investment Appraisal
- Branch Performance
Our Analytics Solutions
How does DeeperThanBlue help organisations gain insight from their data and business applications?
Data Analytics Consulting at DeeperThanBlue
If you are interested in excelling in your market, becoming a digital disruptor or simply finding out more please get in touch.
Contact our team of experts today to learn more about our business intelligence solutions.
+44 (0)114 399 2820
info@deeperthanblue.com
Get in touch
Business Intelligence Solutions FAQs
1. What Is Business Intelligence and How Can It Benefit My Business? +
Typically, business intelligence refers to technology-driven processes for collecting, analysing data and presenting data and actionable information to help organisations make informed business decisions. It can benefit your business by providing insights into performance, identifying trends, and enabling data-driven strategies for growth and efficiency.
2. What Services Are Included As Part Of Your Data Analytics Consulting? +
We work with you to develop an analytics framework that meets the needs of your business and all relevant stakeholders. Our range of analytics consulting services include:
- Data strategy development
- Data architecture design and implementation
- Performance dashboard creation
- Process automation
- Data quality assessment and governance
- Data cleansing
- Advanced analytics and predictive modelling
3. What Types of Tools & Platforms Do You Work With? +
At DeeperThanBlue, we work with leading data analytics platforms such as:
- Microsoft PowerBI
- Google Looker
- IBM Cognos
- SAP Business Objects
- IBM Cognos
- IBM Watsonx.data
- IBM Planning Analytics TM1
- Qlik
- Tableau
- Snowflake
4. How Can Your Business Intelligence Solutions Help Improve My Business’s Decision Making? +
One of the biggest advantages of business intelligence is that it consolidates and analyses data from multiple sources to create visualisations, dashboards and reports. This can make it easier for businesses to monitor KPIs, track trends, spot opportunities, and identify areas for improvement and mitigate risks more effectively.
5. Do I Need a Large Volume of Data For Business Intelligence Solutions To Be Effective? +
While more data can provide deeper insights, BI solutions can be effective with various data volumes. We focus on the quality and relevance of your data, ensuring that even smaller datasets can yield valuable insights for your business.
6. Can Business Intelligence Scale As My Business Grows? +
When we implement a BI solution, we ensure that it is scalable and flexible so that it will adapt to your business’s changing needs. As your data volume and complexity increase, we can adjust and expand your BI capabilities accordingly.
7. Do You Offer Ongoing Support After Implementation? +
Ensuring that your business continues to make informed decisions based on the insights we have introduced you to is very important to us. Therefore, we offer comprehensive ongoing support after implementation. This include:
- Regular system maintenance and updates
- End User training and support
- Mentoring and Education for your BI team
- Performance monitoring and optimisation
- Continuous improvement of your BI solutions
- Service desk and support for any incidents from business hours to 24/7
8. How Do You Ensure Data Security and Compliance? +
We recognise that your data needs to be protected at all costs, so security and compliance are a key part of our BI solutions. Therefore we focus on:
- Implementing robust data governance frameworks
- Ensuring compliance with relevant regulations (e.g. GDPR)
- Utilising secure data storage and transmission methods
- Regular security audits and updates
9. What Is the Typical Timeline for Implementing a Business Intelligence Solution? +
The timeline for implementation can vary depending on the scope and complexity of your project, whether you have existing systems in place and what integrations you might require. Typically, a basic BI implementation can take from a few weeks to 2-3 months, while more comprehensive solutions may require 6-12 months. We work closely with you to establish realistic timelines and milestones.
