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DeeperThanBlue Blog

Analytics - 18 February 2024

Finding the right data storage solution

Data is king, and organisations that can effectively manage and analyse their data will unlock significant competitive advantages. Effective data analysis allows businesses to better understand their performance drivers, reduce running costs, more effectively target consumers, and optimise marketing efforts.

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Cloud - 14 December 2023

Cloud cost optimisation: Going into 2024, it’s more important than ever

In 2023, we’ve seen more businesses than ever continue their journey to the cloud. And whilst there are undoubted business benefits to this, cost considerations must be high on the agenda – it can be too easy for costs to

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Cloud - 31 October 2023

IBM Software expands offering on Amazon Web Services (AWS)

Amazon Web Services (AWS) and IBM Software Group roll-out their strategic collaboration agreement.   This builds on IBM customers being able to bring their own licenses (BYOL) to the AWS cloud and deploy these manually for some time.   Last year IBM signed

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Blog, eCommerce, Press Releases - 20 September 2023

Certified BigCommerce B2B Specialised Agency Partner

BigCommerce B2B Agency  DeeperThanBlue has been recognised and certified by BigCommerce as one of its UK BigCommerce B2B Specialist Agency Partners and System Integrators in the UK and EMEA region. We were one of the first European partners to achieve

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eCommerce, Food for thought - 15 September 2023

BigCommerce – Partners, Profit And Position.

Over the past 48 hours, I had the privilege of diving headfirst into the dynamic world of BigCommerce at their 2023 Partner Summit. It’s clear that BigCommerce is on a mission to reshape how the market perceives them. In the

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eCommerce, News, Press Releases - 14 April 2023

Transforming Fully Charged…

DeeperThanBlue appointed to transform the eCommerce function of leading eBike retailer, Fully Charged. Sheffield-based eCommerce specialists DeeperThanBlue have been appointed by the UK’s premier eBike retailer, Fully Charged, to transform the brand’s eCommerce function. The partnership with DeeperThanBlue will focus

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eCommerce - 03 January 2023

B2B eCommerce: It’s time to get ahead of the curve

B2B Business Models & Sales Channels B2B buying and selling is already undergoing a monumental shift and is set to evolve even more in the next five years. Already B2B buyers spend only 17% of their time with sales reps

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eCommerce - 21 December 2022

Headless Commerce: An essential step for eCommerce retailers

Headless commerce: An essential step for eCommerce retailers The eCommerce world has changed significantly in the last decade. We’ve seen the explosion of mobile commerce, the birth of social commerce and the market domination of Amazon. We’ve also seen increased

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eCommerce, Food for thought - 07 December 2022

The sunsetting of Oracle Commerce Cloud: Hindrance or opportunity?

  Over the last few weeks and months, we’ve been watching the updates from Oracle and it now appears that the company is in fact sunsetting its commerce solution, Oracle Commerce Cloud. And the big question for retailers that have

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