Posts By:

Stephen Birch

Uncategorised - 11 August 2026

DeeperThanBlue secures place on G-Cloud 15 framework

Sheffield-based digital transformation specialists DeeperThanBlue have again been named a supplier on Government Commercial Agency’s (GCA) G-Cloud framework, securing a place on the newly launched G-Cloud 15 agreement. G-Cloud gives UK public sector organisations a compliant, efficient route to procure

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AI, Blog - 21 July 2026

Jumping off the Bandwagon: Navigating the Blurred Lines of Generative AI

One thing I’ve noticed in recent weeks (and something that irritates me perhaps more than is should) is the way people confidently throw the phrase ‘AI Agent’ into conversations, presentations, and content, when what they are referring to is in

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Application Modernisation, Blog - 10 June 2026

How to modernise with IBM systems you already run on

Most large organisations and businesses today are caught between two truths. One, the IBM systems that have run the business for years are still trusted, and they still work. Two, the pressure to modernise on top of them – to

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AI, Blog - 06 May 2026

AI is Stealing Our Jobs! But is it Really?

When AI started embedding itself in everyday parlance, major AI creators – OpenAI, Google, Anthropic, et al – largely downplayed the potential for large-scale job losses due to AI’s impact. However, below the surface, there were murmurings of possible disruption

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AI, Blog, Cloud - 28 April 2026

Google Cloud Next 2026: What We Learnt

From AI Pilots to Agentic Reality Google Cloud Next 2026 made one thing very clear: AI experimentation is over. This year’s event was Google’s most decisive statement yet that agentic AI is ready for real, large-scale enterprise deployment. And guess

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Blog, Cloud - 09 April 2026

Are Your Clusters A Clusterf**k?

Let’s be blunt: clusters are meant to bring order, performance, and resilience to your cloud environment. But in reality? They can just as easily turn into a tangled, over-engineered, under-optimised clusterf**k of confusion if left unchecked. What starts as a

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Company News - 24 March 2026

South Yorkshire Productivity Grants – Unlock Growth in 2026 with DeeperThanBlue

Boost Your Business with Renewed South Yorkshire Funding Small and medium-sized enterprises (SMEs) across South Yorkshire can continue to access match-funded grant support up to £12,500 through the Business Productivity and Digitisation Grant Scheme, which has been renewed with additional

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AI, Blog - 11 March 2026

From Theory to Throughput: Turning HBR’s Generative AI Playbook into Practical Value

A recent article in Harvard Business Review — “Look for New Ways to Create Value When Deploying Gen AI” — makes an important point: generative AI should not be treated as a novelty or a bolt-on efficiency tool. Instead, organisations

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Blog, Cloud, eCommerce - 21 January 2026

From Peaks to Profits: Scaling eCommerce for Peak Demand

Introduction Every December, high street retailers hire seasonal staff, extend opening hours, and stock their shelves to the rafters. Come February, those extra staff are gone and the stockroom is back to normal. Seasonality exists in the eCommerce world too,

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