Craig Melville
Time to welcome the MACH Alliance?
Are you ready for total experience…? It’s time to welcome the MACH Alliance We never get tired of talking to our clients about customer experience at DeeperThanBlue. It’s what we live for. But there’s a new kid in town. Total
Read MoreHow to become a pack leader in eCommerce
In 2020, online shopper numbers across the globe grew by a phenomenal 9.5% year-on-year in the midst of the pandemic, with estimates soaring to more that 3.4bn. These gains are expected to carry on through to the end of this
Read MoreFive improvements Klevu makes to every search-led customer journey
The original article, from the Klevu blog, can be viewed here. As an online retailer, you’re always looking for ways to understand your customers better. A deeper knowledge of their motivations, habits, likes and dislikes helps you provide better products,
Read MoreDoes your commerce platform support your sales and business models?
See here for original article written by Aaron Pickrell, senior product manager at HCL Commerce When choosing to partner with an eCommerce platform provider, it is critical that you choose one that provides the most flexibility from a business model
Read MoreKlaviyo and BigCommerce
Klaviyo and BigCommerce Now you can create personalised marketing messages for your users and provide them with moments that matter. Klaviyo enables you to learn more about your customers than you ever knew before, ensuring you can communicate with them
Read MoreWhat does your eCommerce ecosystem look like?
It’s never been more imperative for retailers to have a robust, flexible and scalable eCommerce ecosystem. When faced with an uncertain and unpredictable landscape, coupled with an ever demanding online consumer, a holistic ecosystem is critical. Only then can
Read MoreDigital Transformation: Subscribing to eCommerce
While many businesses could see it coming, the 23rd March 2020 still sent shockwaves across the country. As the nation went into lockdown and people retreated indoors, the UK economy experienced a seismic shift, especially within Digital Transformation. And retailers
Read MoreWhy you should be thinking about your eCommerce site’s scalability
Website scalability is the ability for your website to handle both steadily increasing amounts of traffic and sudden bursts of traffic. The former is likely to occur when you’re running an ongoing ad campaign, with the latter happening during sales
Read MoreMagento 1 End of Life Survival Guide
Still on Magento 1? It’s time to leave. Now. With Magento 1 reaching EOL in June 2020, you need to make sure that your site is smoothly up and running on another eCommerce platform as soon as possible. If you
Read More