Craig Melville
How to choose the right digital eCommerce partner
When beginning your digital eCommerce journey, it’s so important that you choose the right technical partner. The best choice at this stage will ensure you kick-start your journey in the strongest possible position, with the potential to achieve your key
Read MoreWhat to look out for when re-platforming your eCommerce business
Re-platforming is a huge business decision that impacts all levels of your operation. If you’ve already made the decision to re-platform, here’s all the information you need to get started and to execute the project smoothly. If you’re yet to
Read MoreWhy you should be considering re-platforming your eCommerce business
When we say re-platforming, we mean the process where an online retailer changes from one platform to another. For example, where a business moves from Magento to BigCommerce or from Magento 1 to Magento 2. It’s a necessary process for
Read MorePersonalisation and experimentation on a global scale
eCommerce companies are implementing various technologies to provide perfect personalisation, in the hopes of exceeding customers’ UX expectations. This could be through product recommendations, increased basket size or completely personalising the homepage to the user. We covered this topic at
Read MoreJourney to faster promotional agility with headless commerce
Adopting a headless approach to your eCommerce platform will offer plenty of opportunities. The term ‘headless’ means different things to different people but in essence, it allows you to be in complete control of the customer-facing element of your eCommerce
Read MoreEvolving your eCommerce solutions will ensure success
If you wanted to buy something back in the 1980s, your only option would be to liaise with a salesperson who had enough knowledge to teach you about the latest and greatest product, and sales were the only department in
Read MoreThe Reason WHY
The DeeperThanBlue (Ltd) story started in Sheffield nearly 4 years ago when Tony and Chris set up business with the view to fundamentally changing the way companies work with their eCommerce partners. They believed that simply a low price, a
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