Benefits of Business Analytics and Insights to Organisations

Why use Business Analytics and Insights within your Organisation?

Using business analytics gives business leaders like you the ability to turn masses of raw data into meaningful, actionable insights which allows your business to make better decisions and in turn, increases your business value. Technology has now reached a level of maturity that allows reliable, timely insights to be available right in the hands of decision makers. The better the insights, the better the business performance. Simple.

What is the opportunity for you?

The opportunity for you is to let us combine our analytical capabilities with our systems knowledge and business expertise to provide you with an end-to-end service, coupled with our integration capabilities to produce insights which will help your business ‘make a difference’. We support our clients on their journey through analytics maturity by helping them See, Plan, Predict and Automate the outcomes of their business processes. It doesn’t matter what stage you are at with your current analytical capabilities, whether, like many businesses, you are still struggling with Excel, or are ready to use more predictive modelling and advanced techniques of AI and machine learning, we can provide help and support to ensure you are on the right track.

Why chose DeeperThanBlue?

We are Microsoft and IBM Business Partners and have been for years;
We are “real people” while we’re a business, people come first;
We don’t use jargon, we use real facts and real world “proven” solutions;
We listen to our customers and help them figure out where to focus;
We have helped Small and Medium Enterprises (SMEs) to Large Enterprises;
We keep our eyes on technology changes in the industry and are committed to the future;
We help businesses develop agile, targeted and simplifying processes;
We can help you deliver results at your pace;
Our solutions work for a range of business functions including Finance, Sales, Ops, Marketing and HR.

What is our offering in the marketplace

We offer a range of services including Analytics and Business Insights, Software Solutions, Analytics Consultancy and Analytics Support Solutions:

Budgeting, Planning, Forecasting and Performance Management
Business Intelligence
Predictive Analytics
Planning and Budgeting Analytics

Software: The range of IBM Business Analytics Software, On premise or on Cloud

Consultancy and Services:

We provide planning and analytics that helps align your organisational goals, to allow all your different teams to play their part in making your organisation more successful. See below different areas Analytics can work in and in turn, work together:

Finance	Sales	Operations	Marketing	HR
Strategic Financial Plans	Sales Forecasting	Inventory Planning	Customer Profitability	Headcount Planning
P&L / Balance Sheet	Sales Dashboards	Capacity Planning	Product Profitability	Training and Development
Cashflow Forecasting	Sales Channel Analysis	Operational KPIs	Campaign Scorecards	Workforce KPIs
Enterprise Scorecards	Price / Volume Analysis	Driver Based Planning	Social Media Analysis	Activity Based Planning
	Budgeting

Why Microsoft and IBM are leading with their technology and the technologies that DeeperThanBlue cover

IBM

IBM Planning Analytics has been identified as a Leader in the IDC MarketScape for Enterprise Planning, Budgeting and Forecasting Applications 2026. Highlights noted by MarketScape included:

The platform offers a choice between the web-based Planning Analytics Workspace and Excel add-in environments, addressing diverse user preferences and workflows.
The platform offers generative AI features in production, including chart insights, forecast insights, outlier analysis, and natural language summarization. These capabilities are integrated into the planning workflow, enabling users to extract actionable insights without extensive data science expertise.
The platform tracks user actions systemwide and allows users to roll back to any historical point, allowing for auditability and supporting compliance requirements.

IBM Cognos also helps to visualise and report on your data.

Microsoft

Microsoft Power BI provides one of the most comprehensive and cost‑effective dashboard, visualisation, and reporting solutions available today. Coupled with Power Automate and Microsoft Fabric, it becomes a powerful end‑to‑end data and workflow platform.

Power BI consumes and models data from Fabric’s unified data layers—such as Data Lake, Data Warehouse, and Real‑Time Analytics—ensuring that insights are always based on consistent, well‑governed information. Power Automate then extends these insights into action by triggering workflows from Power BI events or data conditions, enabling automated alerts, approval flows, data refreshes, and downstream business processes.

Together, Power BI, Power Automate, and Fabric create a seamless environment where data can be ingested, transformed, visualised, and acted upon, supporting organisations in driving more intelligent, timely, and automated decision‑making.

Client references

In Retail: We implemented Planning Analytics for Buying Budgets, Breaking down £1.5Bn spend into Product Classes, Brand Types, Genders, Seasonalities and by Week, allowing integrated planning to control buying from a top down perspective across separate business units The next step was to implement Stores and Web Budgeting covering over 1000 retail stores, and over 150 websites split into countries, this will allow a holistic view of geographic coverage and performance versus budgets with rolling forecasts.

In Aggregates & Waste Management: We developed cross‑functional Microsoft Power BI dashboards for Patersons, integrating data from multiple business units spanning quarrying, waste management, plant hire, and engineering. This unified reporting layer allowed senior leaders to analyse sales performance, profitability, top customers, product ranges, and seasonal trends in real time, replacing spreadsheet‑driven reporting with automated, live insights. By modelling and consolidating data from several disparate systems, we enabled both group‑level oversight and detailed subsidiary‑level drill‑downs, significantly improving decision‑making and providing a more dynamic, ERP‑aligned view of their operations.

In Sports Apparel & eCommerce: Working with Kitlocker, we unified analytics, reporting, and ecommerce operations to reveal a rich, actionable data source across their digital channels. By integrating ecommerce performance metrics with broader business reporting, we enabled the team to gain deeper insight into customer behaviour, merchandising performance, and operational efficiency. This joined‑up analytical approach supported smarter decision‑making, improving both online customer experience and internal performance management through consolidated, data‑driven reporting.

In Social Care & Compliance Reporting: We partnered with The Richmond Fellowship Scotland to modernise their KPI, certification, and training compliance reporting by transitioning their Learning and Development function from spreadsheet‑based outputs to Microsoft Power BI. Through mentoring, data modelling guidance, and collaborative review sessions, we helped their team resolve reporting challenges, streamline the production of dashboards, and gain self‑service capability. This shift enabled faster, more accurate compliance oversight across an organisation supporting 2,500+ people, enhancing visibility of key metrics and reducing reliance on manual data handling.

Discover more of our Analytics work by reading the case study in Our Work.

Why not watch our animation of how Analytics can be appropriate for your company!

If you are interested in excelling in your market, becoming a digital disruptor or simply finding out more please get in touch.

+44 (0)114 399 2820

info@deeperthanblue.com