Business Analytics Forum

Register for #BAF 2021

It’s official. BAF is back.

DeeperThanBlue’s Business Analytics Forum returns to The Mowbray on Wednesday, October 13th, 2021 at 1pm for its biggest edition yet.

We’ll be discussing the state of the analytics industry in 2021, with prominent speakers lending their wisdom in areas such as data planning, goal-setting and KPIs, data engineering and warehousing and artificial intelligence to name a few.

Join us for an afternoon of knowledge sharing, analytical thinking and networking over a few drinks in the heart of Sheffield’s Kelham Island district.

**Please note tickets are limited and appointed on a first come first serve basis. Secure yours now to avoid disappointment.


13:00 Welcome and housekeeping

13:10 – 13:50 Why performance targets fail and how to fix them – Bernie Smith, Made To Measure KPI’s

13:50 – 14:30 Organisational growth and analytics – Simon Harrison, DeeperThanBlue

14:30 – 15:10 Accelerating analytics in the cloud – Chris Jackson, Snowflake

15:10 Short break

15:40 – 16:05 IBM TM1 Planning Analytics demo – Matthew Robinson, IBM

16:05 – 16:30 Retail Performance Management demo – Julian Shaw, DeeperThanBlue

16:30 – 17:10 Getting started with AI – Sherin Mathew, AI Tech North

17:10 Conference close


#BAF news

Analytics, Company News, Events - 08 October 2021

Full agenda for the Business Analytics Forum revealed

The full agenda for DeeperThanBlue’s popular Business Analytics Forum event has been released, due to be held on Wednesday, October 13th, 2021 at The Mowbray in Sheffield. You can register here. There’s something for everyone at the #BAF reboot, ranging

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Analytics, Events, Press Releases - 24 September 2021

AI Tech North founder Sherin Mathew joins the Business Analytics Forum line-up

AI Tech North AI expert Sherin Mathew joins the speaker roster for DeeperThanBlue’s Business Analytics Forum, happening on Wednesday, October 13th, 2021 at The Mowbray in Sheffield. You can view the full agenda and register here. His session, ‘How to disrupt the AI disruption’ will

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Analytics, Events - 08 September 2021

KPI guru Bernie Smith joins the BAF speaker line-up

KPI guru Bernie Smith has been announced as the first speaker for DeeperThanBlue’s Business Analytics Forum, happening on Wednesday, October 13th, 2021 at The Mowbray in Sheffield. He’ll be sharing his expertise on why performance targets fail and how to

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What is #BAF?

Why attend?

Data is everywhere and the need for industry sectors to make better use of the insights available. Not only that, technology is evolving so fast that need for improvement is constant.

At BAF, you can learn and network with like-minded people; sharing ideas and best practices and taking actionable learnings away with you that equips you for change and promotes business health and growth.

All are welcome to our BAF events, but we think they’re most useful for C-Suite execs in Finance, IT and Operations roles. If that’s you, you won’t want to miss this essential date in your event calendar.

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Watch the highlights from #BAF 3

If you are interested in excelling in your market, becoming a digital disruptor or simply finding out more please get in touch.

+44 (0)114 399 2820

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