Posts By:

Chris Booker

Blog, Integration - 14 January 2026

Systems Integration Myths: Debunking the Top Misconceptions for Business Success

Systems integration myths often present the process as too complex, slow, risky, or subject to vendor lock-in. In reality, modern integration works with legacy systems, delivers value in phases, avoids lock-in through open architectures, and reduces risk when done with

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eCommerce - 03 December 2025

8 Steps to Prepare Your eCommerce Website for Peak Season

Peak season can often make or break your ecommerce performance. To protect revenue, avoid downtime, and deliver the frictionless experience customers expect, retailers must prepare early and strategically for holidays or events such as black Friday or boxing day. So

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Blog, Cloud - 17 August 2025

How Cloud Platforms Outperform Traditional VM Solutions

In today’s rapidly evolving digital landscape, businesses face critical decisions about their IT infrastructure that can make or break their operational efficiency and competitive edge. As organisations grapple with increasing data demands, remote work requirements, and the need for scalable

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AI, Blog, Events - 26 June 2025

Beyond the Chatbot: How Agentic AI is Revolutionising Business Operations

On 18th June, at the very start of the UK’s mini heatwave, DeeperThanBlue hosted an in-person event at The Victoria in Sheffield. Our guest speakers – Carolyn Shepherd, Duncan Payne and Mark Ketteman – joined attendees to explore how AI

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Blog - 07 May 2025

IBM Think 2025: Unlocking the Full Value of Enterprise AI

This week, in Boston, USA, IBM held their annual IBM Think conference. As ever, it promised to be a week of groundbreaking announcements, and it didn’t disappoint.   Just from the opening keynote from IBM CEO Arvind Krishna, entitled ‘Unlocking

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AI, Cloud - 10 April 2025

Google Cloud Next ’25: A Deep Dive into AI and Intelligent AI Agent Innovations

Google Cloud Next ’25 has just kicked off, and from the get-go, it is clear that event will serve as a powerful testament to Google’s unwavering commitment to artificial intelligence and the transformative potential of intelligent agents. The keynote address,

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AI, Analytics, eCommerce - 05 January 2025

How AI Is Reshaping Retail: Key Trends, Use Cases & What It Means for Your Business

AI is reshaping retail by using data to predict demand, optimise inventory, personalise customer experiences, and improve efficiency. By analysing customer behaviour and historic sales, AI helps retailers reduce costs, increase conversions, and make faster, smarter decisions at scale. Read

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Application Modernisation, Blog, Cloud, Integration - 26 September 2024

What are the benefits of moving IBM WebSphere workloads to Google Cloud?

As the digital landscape transforms at an unprecedented pace, companies are actively exploring innovative strategies to boost operational efficiency, minimise expenses, and increase their capacity for growth. One significant move that many organisations are considering is migrating their IBM WebSphere

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Blog, Cloud - 26 June 2024

Choosing the right platform for your IBM WebSphere cloud migration.

There is a wealth of benefits of moving your IBM installations from on-premises environments to cloud-based environments, including cost saving, security, scalability and performance efficiencies. But how do you choose which cloud platform is best for you? Here we look

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