AI Technology Selection
Navigating the AI Technology Landscape with Confidence
In today’s rapidly evolving digital landscape, Artificial Intelligence is no longer an optional extra — it’s a strategic necessity. Yet with the speed at which AI technologies are advancing, the decision of which platform, Large Language Model (LLM), or foundational model to adopt can feel overwhelming.
Choosing the right AI technology isn’t just about technical features — it’s about aligning capability with your organisation’s strategic objectives, operational requirements, and budget. Select the wrong platform, and you risk wasted investment, inefficiencies, and missed opportunities. Get it right, and you unlock measurable value, improved productivity, and a clear competitive edge.
Get in touch with our expertsAt DeeperThanBlue, we simplify this complexity. We help you evaluate the AI technologies best suited to your needs, ensuring your investment delivers accuracy, efficiency, and predictable total cost of ownership (TCO). We believe the future of AI will be multi-modal and multi-platform — no single provider can meet every business requirement — which is why we maintain a platform-agnostic approach.
Can we sell you a Microsoft Copilot license or Google Workspace with Gemini? Yes, but these are table stakes, and everyone will be equal with these in the next couple of years.
Our Platform-Agnostic Approach to AI Selection
We don’t push a single AI solution. Instead, we match technologies to your precise business goals, drawing on our partnerships with leading AI providers. Our expert consultants work with you from assessment to integration, ensuring the chosen technology not only works technically but also delivers commercially.
Our expertise spans the world’s most advanced AI platforms, including:
Our expertise spans the world’s most advanced AI platforms, including:

IBM watsonx
A robust enterprise-ready AI platform offering world-class foundation models (including IBM’s Granite series, open-source, and partner models), Agentic capabilities, a Prompt Lab, Tuning Studio, and full MLOps support. Designed for openness and governance, it excels in enterprise domains such as Sales, Marketing, HR, Finance, and IT.
IBM – Watsonx.ai
Google Cloud AI
Gemini is Google’s flagship multimodal LLM capable of handling text, images, audio, video, and code, with performance variants like Pro, Flash, and Flash-Lite. Vertex AI unifies the building, deployment, and scaling of machine learning and generative AI, featuring tools such as Agent Builder, Model Builder, and Model Garden.
Vertex AI
Microsoft Azure AI
From Azure OpenAI Service for fine-tuning LLMs with proprietary data via Retrieval-Augmented Generation (RAG) to Cognitive Services for speech, vision, and language, Azure provides an end-to-end toolkit. Azure AI Studio offers extensive customisation, compliance, and deployment flexibility.
Microsoft AI Suite
AWS Bedrock
Amazon’s fully managed service for building and scaling generative AI applications without the complexity of infrastructure management. It provides API-based access to a choice of foundation models, including those from Anthropic, AI21 Labs, Meta, Stability AI, and Amazon Titan, with built-in security and compliance controls.

Meta LLaMA
An open-weight LLM series optimised for research and custom AI development. LLaMA models are highly adaptable, making them a strong choice for organisations seeking maximum flexibility and control over their AI deployments.

OpenAI GPT models
From GPT-5 Nano to GPT-5 Pro, OpenAI’s models are market leaders in reasoning, creativity, and natural language understanding. They power a wide range of applications, from intelligent assistants to code generation and content creation.
Key Considerations for AI Platform Selection
When advising clients, we evaluate AI technologies against a set of critical success factors:
- Data Readiness: This is where most projects succeed or fail. We audit both your structured data (databases, transactions, clean datasets) and unstructured content (documents, emails, images, audio). The quality, volume, and accessibility of your data will determine which AI approaches are even possible.
- Scalability: A pilot project that works for 100 users might crash and burn at 10,000 users. We model your growth scenarios and stress-test platforms against realistic usage patterns. This includes both computational scaling and cost scaling – some solutions that seem affordable quickly become expensive as you grow.
- Integration Capability: Your new AI system needs to talk to your existing software, databases, and workflows. We map these dependencies early because integration problems can be expensive to fix later. Some platforms play well with legacy systems; others require significant architectural changes.
- Security and Compliance: GDPR, CCPA, HIPAA, and industry-specific regulations aren’t optional extras. We ensure your chosen platform can handle your compliance requirements without compromising functionality. This includes data residency, encryption standards, access controls, and audit capabilities.
- Customisation and Flexibility: Off-the-shelf solutions work for some use cases, but many businesses need models that understand their specific terminology, processes, or industry context. We evaluate how easy it is to fine-tune models, integrate proprietary data, and maintain custom configurations over time.
- User Accessibility: The most technically impressive AI system is worthless if people won’t use it. We consider the learning curve for both technical and non-technical users, the quality of interfaces and documentation, and how well the system fits into existing workflows.
DeeperThanBlue's AI Services
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Read MoreWhy Choose DeeperThanBlue for AI Technology Selection?
We combine deep technical expertise with a practical understanding of business outcomes. As a trusted adviser, we not only help you select the most suitable AI technologies but also support integration, optimisation, and governance — ensuring your AI strategy is robust, compliant, and future-ready.
Whether you’re exploring AI adoption for the first time or scaling an existing deployment, our consultants provide clear, impartial guidance so you can make confident, informed decisions.
Ready to choose the optimal AI technology for your business?
Contact DeeperThanBlue today for expert guidance on AI platform selection.
+44 (0)114 399 2820
info@deeperthanblue.com
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