Chris Booker
| 20 September 2023 |
Certified BigCommerce B2B Specialised Agency Partner

BigCommerce B2B Agency
DeeperThanBlue has been recognised and certified by BigCommerce as one of its UK BigCommerce B2B Specialist Agency Partners and System Integrators in the UK and EMEA region. We were one of the first European partners to achieve this status and demonstrate the skills required for B2b projects that typically can be more complex than B2c eCommerce projects.
Contact DeeperThanBlue, BigCommerce certified partner, to find out more!
BigCommerce Certified Partner
As demand for B2B eCommerce accelerates, the need for system integrator and agency services is surging, driven by the growing demands of manufacturers and distributors building immersive online buyer journeys. Recognising this trend, BigCommerce introduced its B2B Specialisation, empowering eCommerce agencies to demonstrate their exceptional B2B expertise and track record of accomplishments.
John Witson, Sr. Manager, Partner Enablement BigCommerce said,
“We are excited to announce DeeperThanBlue as a BigCommerce B2B Specialised Agency. Congratulations!”
B2B Business
B2B buyers are becoming more discerning in their expectations of B2B eCommerce. While it’s widely accepted that they expect a B2C-like experience, on its own this is not enough. They expect to find an engaging experience and B2B-specific features to improve productivity that span from product discovery through to loyalty.
At the start of the pandemic the number of businesses with a B2B digital presence was low. But this marked the beginning of a shift towards embracing a ‘new normal’. Additionally, with military conflicts around the world, an energy crisis and rising global inflation, all businesses have experienced challenges with supply chains and trying to rebalance sales, marketing, and commerce trading. Many organisations have had to up their game during this period.
But what makes a good B2B proposition that can scale and help you thrive rather than survive?
What Makes A Good B2B Proposition?
We believe that the following are some of the essential ingredients for a modern digital B2B proposition:
- Enriched product catalogue that’s easy to navigate
- Search and merchandising options that help buyers find suitable products quickly
- Content that inspires
- Requisition/Shopping lists to improve productivity plus being able to share these with colleagues
- Personalisation including recommendations to create an engaging experience whilst increasing order value
- Request for Quote
- Customer-specific/Contract based pricing
- Inventory visibility and lead times for back-orders/made-to-order
- Reorder, Scheduled orders capability for frequently ordered items
- Payment options that include debit/credit/corporate card, on account, as well as punchout
- Access to invoices, credit notes, payments, and order history
- Being present where the customer is at any one time through Omni-channel and mobile
- Fast loading pages and high-performing digital storefronts
- Having a composable technology stack that enables you to iterate, be agile, and launch new services quickly
B2B eCommerce Analysts Perspective
According to a Gartner Sales Survey, 83% of B2B buyers prefer ordering or paying through digital commerce. What are you doing to meet this demand and changes in buyer behaviour?
Our Sales and Marketing Director, Chris Booker, commented:
“We are delighted to be certified by BigCommerce as a BigCommerce B2B Specialist Agency Partner. This certification is tremendous recognition for the expert team that we have at DeeperThanBlue and the successful digital transformation projects they undertake with BigCommerce.”
At DeeperThanBlue we have been implementing B2B digital solutions for many years, helping sectors such as manufacturing, distribution, transportation, building & construction as well as CPG consumer goods transform digitally. Some of our recent projects include Howarth Timber & Building, Fully Charged, Techna, and IJT. We also provide managed services for ongoing development and BigCommerce Application Managed Support to help their business teams trade and maintain their eCommerce proposition.
Why Work With Us?
So, why choose our BigCommerce B2B Agency?
Quality Customer Service – We pride ourselves on our exceptional customer service around market-leading solutions, such as BigCommerce.
Expertise – Our 20+ years of eCommerce experience enables us to effectively guide clients through their digital transformation journey.
Relationships – Above all, we prioritise our clients’ needs first, transforming them into a reality.
These might interest you
BigCommerce Agency
At DeeperThanBlue, we’ve partnered with the world’s leading cloud eCommerce platform. Grow your business with an open SaaS eCommerce platform Read MoreBigCommerce Client Success Stories
Related Articles
If you’re interested in learning more about the work we carry out as a BigCommerce Certified Partner, take a look at the following articles:
B2B eCommerce: It’s time to get ahead of the curve
B2B Business Models & Sales Channels B2B buying and selling is already undergoing a monumental shift
Headless Commerce: An essential step for eCommerce retailers
Headless commerce: An essential step for eCommerce Merchants. Time for that site to go faster.
Understanding multi-store eCommerce
The need for Multi Store eCommerce No two customers are the same. So why would you serve them with the same user experience on your website?
Learn More About Our BigCommerce B2B Agency
If you want to learn more or discuss a transformation project, our B2B Readiness Workshops/Health-check might be a good way to get started. Please complete the Contact Us form or use the chat box to get in touch.
+44 (0)114 399 2820
info@deeperthanblue.com
Get in touch
BigCommerce B2B Agency FAQs
1. What Types of Businesses Do You Typically Work With? +
At DeeperThanBlue, we specialise in working with B2B businesses across a range of industries, including:
- Manufacturing
- Distribution
- Wholesale
- Building and Construction
- Beauty
- Catering, Hospitality and Events
- Musical Instruments
- Sportswear and Sporting Goods
- Professional
2. How Long Does a Typical BigCommerce B2B Project Take? +
A BigCommere B2B project can vary in duration subject to the level of complexity and client requirements. A simple B2B BigCommerce solution may be implemented in around 6-8 weeks where as a more complex project where the number of backend applications and systems that are needed to be integrated, the introduction of a PIM and DAM capability as well as more advanced pricing capabilities will typically result in a project taking 12-20 weeks.
BigCommerce’s B2B Edition provides a template with a rich set of features and a richer experience through the buyer portal with multi store capability, and with DeeperThanBlue’s headless CXOne Storefront to help reduce time and risk from projects. BigCommerce Enterprise also includes some B2B capabilities for merchants with less complex needs. Both editions provide marketing, analytics and support a number of partner plug-ins and payment options.
3. Do You Offer Integration Services For BigCommerce? +
As a BigCommerce B2B partner DeeperThanBlue specialises in integrating applications and systems from inside the business including SaaS type solutions and external to the business from 3rd parties. These can include (but are not limited to):
- ERP – Kerridge K8, SAP, BPCS, GEAC, Microsoft Dynamics, (AX, & Navision)
- CRM – Hubspot, Salesforce, Microsoft Dynamics,
- Order Management
- PIM/DAM
- Search and Merchandise (Klevu, Algolia, Nosto)
- Personalisation
- CMS
- Payment
- Analytics (Klaviyo, MS PowerBI)
4. What B2B Specific Features Can You Implement On BigCommerce? +
At DeeperThanBlue, we implement advanced features such as:
- Customer-specific pricing
- Bulk order tools
- Request for Quote
- Account management
- Organisation Hierarchy of Buyers
- Custom catalogues
- Real-time inventory
- Shipment notification and tracking
5. How Does The eCommerce Project Process Work? +
When starting a BigCommerce B2B project with a new client, the process typically involves several key stages:
- Initiate Project Kick-off and Planning (1-2 weeks)
- Understand the business’s specific needs and goals
- Define project scope and timeline
- Identify key stakeholders and their roles
- Understand:
- Third parties who will participate in the project and who will manage and co-ordinate them
- Brand guidelines
- Requirements Gathering and Analysis (2-3 weeks)
- Create and prioritise a list of requirements
- Conduct market research and competitor analysis
- Define target audience and user personas
- Design Phase (3-4 weeks)
- Develop UI/UX journey
- Create wireframes and mockup screen designs
- Get client approval on designs
- Development and Implementation (6-12 weeks, depending on complexity)
- Provision and setup the BigCommerce store
- Customise Storefront – Stencil theme or headless frontend along with the required features
- Integrate necessary back-office, third-party apps and services
- Implement SEO best practices
- Load representative data
- Testing and Quality Assurance (2-4 weeks)
- Conduct thorough testing across devices and browsers
- Perform:
- user acceptance testing (UAT)
- end-to-end testing including back-office and third party systems
- Performance testing
- Address and fix any issues or bugs
- Pre-launch Preparations (1-2 weeks)
- Provide training to client team
- Finalise store settings and configurations (shipping, taxation, store/sales geography, currencies)
- Load go-live product catalogue data
- Final data load/migration from the old eCommerce platform (customers, addresses, order history, etc)
- Set up payment gateways
- Conduct final checks
- Launch and Go-Live (1 week)
- Deploy the store to the live environment
- Conduct post-launch testing
- Monitor for any immediate issues
- Post-launch Support and Optimization (Ongoing)
- Monitor performance and gather user and client feedback
- Implement ongoing improvements and updates
The entire process can take anywhere from 3 to 6 months, depending on the project's complexity and the client's specific requirements. It's important to note that these timelines are approximate and can vary based on factors such as the size of the store, custom feature development, and client feedback cycles.
6. Why Should I Choose BigCommerce For My B2B eCommerce Needs? +
BigCommerce provides a rich set of B2B features and capabilities at an attractive price point without the hassle of running your own eCommerce platform since it is delivered as a SaaS service. Some key reasons to consider it for your next eCommerce platform are:
- Comprehensive B2B functionality: see above list of features
- Scalability: BigCommerce can handle increased traffic, larger product catalogues, and complex order processes, making it suitable for growing businesses
- Customisation: The open SaaS platform allows for extensive customisation, enabling businesses to tailor the platform to their unique needs, it supports headless storefronts to allow the customer experience including checkout flow to be adapted to a business’s needs. At DeeperThanBlue, we extend the capabilities further (where required) through complementary cloud and integration technologies to meet the most complex of requirements and connectivity to ERP, CRM, Warehouse & Order Management, Inventory Management, Fulfillment & Shipping and third-party services
- Advanced pricing options: BigCommerce supports custom pricing structures, including volume discounts, tiered pricing, and customer group-specific pricing
- Security and reliability: BigCommerce offers advanced security features to protect customers’ sensitive information and boasts 99.99% uptime, ensuring your B2B eCommerce operations run smoothly
By choosing BigCommerce for your B2B eCommerce needs, you'll have access to a powerful, flexible, and scalable platform designed to meet the unique requirements of B2B businesses while supporting your growth and enhancing your customers' experience.
7. What Kind of Support Do You Provide After Launch? +
We provide a 24/7 BigCommerce support and service desk for customers who require an elevated level of support, especially those running high-volume or multi-region sites. Our dedicated BigCommerce consultants, developers and support engineers diligently oversee and promptly respond to high and critical alert levels within your hosting environment. Proactively, we work with BigCommerce to deliver the utmost availability, ensuring your online presence is always ready to serve.
We also provide on-going development and improvement services to help keep your site at the forefront of B2b capabilities and optimised to help you trade more efficiently. You can find out more about the service options of our Managed Commerce offering.
