Digital Strategy

More than 85% of companies are not equipped to manage the change outlined in their growth strategies.  Much of the change required in these strategies is digital and will require different technologies to enable that change to occur.

The Digital Journey

It’s vital that companies establish a consistent vision and direction. This ensures that everyone is working towards the same goals and objectives. You can achieve this by setting clear benchmarks, a unified communication model, and specific targets. Without a clear strategy, you may find yourself in a situation where every manager or director sets their own aims and priorities related to online activities. This would result in everyone working at cross-purposes without even realising it.

Our expertise at DeeperThanBlue

Here at DeeperThanBlue, we are experts in the field of digital transformation and how to go about it. We cover everything from the strategic decisions that need to take place upfront (including People, Processes & Systems), to undertaking the actual changes needed to make it happen. We have helped many businesses digitally transform from their traditional roots and become disruptors within their industry. Our unique approach to delivering change to the customer is built on sound knowledge of multiple industries and technologies, and we see this as the key to our clients’ success.

So, if you’re going to adapt to the ever changing environment and avoid following the same path as half of the Fortune 500, there are three things you must start doing now:

1. Obsess over the customer and go beyond vanity metrics to understand their entire journey.
2. Decentralise decision making to empower those closest to the customer to make decisions and have the agility to release great new features, fast.
3. Connect your eCommerce ‘product’ to business objectives and hold everyone accountable to those outcomes.