Magento v BigCommerce Comparison

You've got Magento on the mind, is it because you are looking into committing to Magento for the first time or is it because you need to re-platform from Magento 1 onto Magento 2?

Either way, have you checked out all of the eCommerce functionality that you’re going to need not only now, but for at least the next five years?
Have you taken into consideration the total cost of ownership and not just the high-level initial costs that some of these platforms advertise?

 

Below we have compared two of the eCommerce Giants, Magento and BigCommerce. Continue reading to ensure that you have weighed up all of your options and know exactly what you’re going to get out of the box, before you commit to that long-term relationship with your new ECommerce partner.

Comparison between Magento and BigCommerce

eCommerce Plan Commercial Comparison

Included in all plans Magento BigCommerce
Transaction Fees 0% – No transaction fees 0% – No transaction fees
Product, File storage and bandwidth Not included you would need to invest in hosting Unlimited
Staff accounts Unlimited Unlimited

 

Sales Channels including Marketplaces & Social Networks

Channel Magento BigCommerce
Branded Online Store Yes Yes – All Plans
eBay & Amazon Yes Yes – All Plans
Point of sale Yes Yes – All Plans
Facebook & Instagram No – via integration Yes – All Plans
Google Shopping Yes Yes – All Plans

 

Standard Features

Features Magento BigCommerce
Responsive Website on all themes No – Not all themes are mobile responsive Yes – All Themes
Single Page checkout Yes Yes – All Plans
Apple pay, Google pay, Amazon pay No – via extension Yes – All Plans
Coupons, Discounts & Gift cards Yes Yes – All Plans
Real time shipping quotes Yes Yes – All Plans
Professional reporting tools Yes Yes – All Plans
Blog No – via extension Yes – All Plans
Product ratings and reviews Yes Yes – All Plans
Free sitewide HTTPs and dedicated SSL No Yes – All Plans
ShipperHQ Shipping rules engine Yes Yes
Customer groups and segmentation Yes Yes – Plus plan and up
Abandoned cart saver No – via extension Yes – Plus plan and up
Persistent cart Yes Yes – Plus plan and up
Stored credit cards Yes Yes – Plus plan and up
Google customer reviews No – via extension Yes – Pro plan and up
Faceted search (product filtering) No – via extension Yes – Pro plan and up
Custom SSL included No Yes – Pro plan and up
Custom Facets (product filtering) Yes Yes – Enterprise plan
Price Lists Yes Yes – Enterprise plan

 

Service & Support

Service Levels Magento BigCommerce
24/7 Live agent support No – Only support is via a third party agency and subject to their operating hours. Yes – All Plans
Express routing, priority support,
and strategic account management available
No – Only via your chosen agency partner (if they offer this service). Yes – Enterprise plan
API Support Limited – Mostly only available via your chosen agency partner Yes – Enterprise plan

 

Payment Processing

Payment Fees Magento BigCommerce
No Transaction Fees to use leading payment gateways 0% – No transaction fees 0% – No transaction fees
(optional) Special credit card rates from PayPal powered by Braintree No Yes – All Plans

 

Comparison Summary

Both of these platforms are titans of eCommerce. They are used by tens of thousands of eCommerce sites around the globe but which one do you select and why?

Magento started life as an Opensource project previously known as Magento Community Edition and historically has been free to use. It also has licensed and supported versions of the product, Magento Commerce. Since Adobe’s acquisition they have targeted taking the product and positioning it more for Enterprise customers, cynics would say that they need to make the acquisition pay, rather than remaining loyal to its roots and where its early successes were in small to medium business.

It’s generally accepted that Magento comes with a steep (development) learning curve. You need development resource, so if you have your own team of developers it may be for you. You also need to be capable of running your own servers/ data center from a systems administration perspective. With this comes a cost. You are also responsible for PCI compliance. One of Magento’s achilles heals is that it requires a lot of administration and security updates. Clients regularly cite that they spend the majority of their annual budget, up to 70%, on maintenance ‘keeping the lights on’  rather than innovating with new developments and initiatives. A cloud version (Commerce Cloud) is available but clients and on-line reviews have stated this isn’t yet fit for purpose when compared to the Adobe sales pitch. It’s common when monolithic commerce platforms are taken from on-premise to the cloud for these problems to beset them in the cloud. Other major vendors have experienced similar challenges with their platforms.

Other concerns that have plagued Magento and are bug bears of developers over the years, are slow store performance, and a concrete checkout process. Both of these can impact negatively on customer experience and ultimately on conversion rates which affects order volumes and site revenue. No doubt the Adobe roadmap will look to address these weaknesses.

BigCommerce described as OpenSaaS runs only on the cloud which means you don’t have to concern yourself with running servers and monitoring their performance. This is all done for you as part of a service level agreement with PCI and security built in to the solution. It comes with a blazingly fast store performance. The downside you can’t run this on premise, so if this is a non negotiable requirement, you need to consider a different eCommerce solution. If not read on…

BigCommerce comes with more out of the box capability than other eCommerce platforms. It also has a rich marketplace of apps/ plug-ins so if you need a capability that is not out of the box it’s highly likely a BigCommerce partner will have built one. These are fast to install and configure. Store set up is quick with merchants being able to launch and go live in a matter of weeks. The API interfaces support large catalogues being loaded and integration to back-office applications. The appearance of the store front can use one of many predesigned themes and where required these can be customised.

One of BigCommerce’s big plus points is it’s low total cost of ownership. This allows businesses to focus on growing their online business channels and innovating. It also has strong SEO and Selling Channel integrations to help you accelerate your growth online.

We hope that you found our Magento v BigCommerce comparison useful. eCommerce is constantly evolving with vendors introducing new features and capabilities. Our advice is to look for a platform where the vendor has a proven track record of delivering against their product roadmap. These new features shouldn’t need a significant upgrade to take advantage of either.

If you would like to discuss your eCommerce requirements further please get in touch and also take a look at our work.

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