Mobile technology has stimulated a greater need for applications designed specifically for mobile devices. Connecting these applications to back-end systems or other IT resources helps to maximize their total advantage. IBM® development and connectivity software for mobile facilitates development of HTML5, hybrid and native applications, in addition to connecting them with other systems and cloud-based services.
IBM® MobileFirst Platform enables you to build and continuously deliver mobile apps more efficiently and effectively.
and tools, and third-party libraries and frameworks
for incorporating services into new applications
from cloud and on-premise applications
running Apple iOS, Android, and Microsoft Windows Phone platforms
Web API management.
to market changes
Implementing a best-practice approach coupled with an organisations specific mobile requirements
Ensuring your mobile investment is maintained and future proofed
Consultancy and implementation services to ensure and assist organisations with mobile application programmes
Best practice approach for the installation and configuration of mobile environments
Ensuring that an organisations mobile environments are performing to services levels, and that they are up to date with appropriate fixes and software releases
Providing a range of support and managed services offerings to meet your organisations business requirements and service levels
The opportunity for mobile enablement exists across all industries.
Below are a few examples of where Enterprises are realising business value from Mobile application and solution deployment.
Providing Consumer access to banking facilities such as current and credit account systems whilst blending in new offerings to engage consumers with new products and services. Empowerment of Branch staff with access to Mortgage and Loan application, Investment and Wealth profile to optimise customer engagement and improve customer service. Deliver Mobile reporting and dashboards to Executives
Mobilisation of Field Sales and Field Services for claims assessment and management
The tracking of goods that are being delivered from a manufacturer, from the minute they are packed and leave the warehouse and shipped to a distributor; retailer or even to the end customer; think DHL or UPS; where the goods are signed for on receipt and their movement is electronically recorded at all stages of the journey with full visibility across the supply chain including estimated time of arrival
The capture and tracking of product through the shop floor and manufacturing process. Ensuring Quality Control, Timely Manufacture and helping to minimise Product Rejection/ Wasteage. Optimising Warehouse Management processes and labour workforce utilisation. The undertaking of Quality Audits on supplier sites to ensure compliance to product specificiations.
Enriched mobile experience for Consumers incorporating Loyalty and Reward programmes. Engage Consumers (in the high street or shopping mall/ centre) with near store and in-store geolocation to promote new products, promotions and in-store events and services. Concierge services for Sales Associates/ Colleagues to identify valued customers and improve the experience in-store, based on past purchases, items added to wish-lists and event driven activities such as birthdays, holidays or weddings. Improved Customer Service through self service for balance request and bill payment as well as more effective Campaign and Inventory management
... and these are just a few examples, the possibilities are endless.
Analyst Research: Gartner Magic Quadrant -
IBM ranked as a leader for Mobile Application Development Platforms