Alternative Text Chris Booker | 07 July 2017

Is your business ready for Cognitive Computing?

In todays fast paced world to stay ahead of the game you must differentiate yourself as a business by finding any opportunity for competitive advantage. The question is how???

Introducing Cognitive Computing

By understanding your customer, whats important to them and then personalising your experience as a brand for them.

To truly understand your consumer you need to bring together huge amounts of structured information from within your organisation and unstructured information from social media, across the internet and other multiple sources of information.

Those businesses that are striding ahead of the competition are doing this with the help of Cognitive Computing – creating the perfect customer experience from the point of handheld digital through to the back end IT operation.

Cognitive computing is the simulation of human thought processes in a computerized model. Cognitive computing involves self-learning systems that use data mining, pattern recognition and natural language processing to mimic the way the human brain works. The goal of cognitive computing is to create automated IT systems that are capable of solving problems without requiring human assistance.

Cognitive computing is one of a range of transformative technologies changing the way we interact with the world – some of which have already become ubiquitous. 3 in every 4 British adults now own a smartphone, and more and more everyday activities are moving not only online but onto mobile devices people watch tv on android tv, like the ones you can find in sites as Retailers amongst many other industries are scrambling to adjust to an entirely new paradigm.

Its a very very exciting time for us at Deeper Than Blue as we embrace this Cognitive era and help more and more clients both new and old embark on their AI journey with the help of IBM Watson enabling new partnerships between people and computers that enhances and scales human expertise.

Speak with one of our expert consultants today how we can help you enter the Cognitive era and let us show you examples of how we are helping your competitors get ahead of the game!

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