IBM® WebSphere® Commerce provides an e-commerce platform that can deliver seamless and consistent omni-channel shopping experiences, including mobile, social and in-store. WebSphere Commerce helps engage your customers with immersive brand experiences through contextually relevant content, marketing and promotions, while extending your brand across customer touch points.
Commerce solutions from IBM provide a unified approach to managing evolving digital and physical channels. They can:
in the age of the empowered customer for seamless, positive sales experiences
by synchronizing procurement, marketing, selling and service processes based on customer needs
across web and e-commerce, mobile and m-commerce, social or physical channels
running Apple iOS, Android, and Microsoft Windows Phone platforms
that are more efficient, demand-driven and transparent
to market changes and new business models
Implementing a best-practice approach coupled with an organisations specific commerce requirements
Ensuring your commerce investment is maintained and future proofed
UX Consultancy, development and implementation services to ensure and assist organisations with class leading commerce implementations
Best practice approach for the installation and configuration of commerce environments
Ensuring that an organisations commerce environments are performing to services levels, and that they are up to date with appropriate fixes and software releases
Providing a range of support and managed services offerings to meet your organisations business requirements and service levels
The opportunity for commerce enablement exists across all industries.
Below are a few examples of where Enterprises are realising business value from Commerce application and solution deployment.
Providing Consumer access to banking facilities such as current and credit account systems whilst blending in new offerings to engage consumers with new products and services. Empowerment of Branch staff with access to Mortgage and Loan application, Investment and Wealth profile to optimise customer engagement and improve customer service. Deliver Mobile reporting and dashboards to Executives
Mobilisation of Field Sales and Field Services for claims assessment and management
The tracking of goods that are being delivered from a manufacturer, from the minute they are packed and leave the warehouse and shipped to a distributor; retailer or even to the end customer; think DHL or UPS; where the goods are signed for on receipt and their movement is electronically recorded at all stages of the journey with full visibility across the supply chain inclusing estimated time of arrival
The capture and tracking of product through the shop floor and manufacturing process. Ensuring Quality Control, Timely Manufacture and helping to minimise Product Rejection/ Wasteage. Optimising Warehouse Management processes and labour workforce utilisation. The undertaking of Quality Audits on supplier sites to ensure compliance to product specificiations.
Enriched mobile experience for Consumers incorporating Loyalty and Reward programmes. Engage Consumers (in the hight street or mall) with near store and in-store to promote new products, promotions and in-store events and services. Concierge services for Sales Associates/ Colleagues to identify valued customers and improve the experience in-store, based on past purchases, items added wish-lists and event driven activities such as birthdays or holidays. Improved Customer Service through self service for balance request and bill payment as well as more effective Campaign and Inventory management
... and these are just a few examples, the possibilities are endless.
Analyst Research: IDC Vendor Assessment -
IBM Digital Commerce Applications
Analyst Research: Gartner Magic Quadrant for -
Digital Commerce (Sept 2014)
Analyst Research: Aberdeen Group -
Optimizing the E-Commerce Experience: Empower Business Users to Delight Customers
Analyst Research: The Forester Wave -
B2B Commerce Suites, Q4 2013